Senior Marketing Manager - Project Management
About The Position
Leads cross-functional forums that deliver customer-centric, multi-channel marketing strategies to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators tied to process optimization and improved speed-to-market. Leans into agile methodology to effectively manage marketing programs that support product goals. Adapts ways of working and processes to address prioritization, resource and operational challenges. Drives adoption of the project management tool, Workfront, across the team to effectively manage and progress marketing projects. Ensures agile operating model supports alternative marketing channels such as tradeshows and other banker initiatives. Includes the necessary internal partners in appropriate forums to ensure that marketing programs are in accordance with all laws, regulations and bank policies.
Requirements
- Bachelor's degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Demonstrated experience serving as a liaison between cross-functional partners to bring campaigns to market
- Strong project management experience, including the ability to lead recurring team meetings, planning discussions, project reviews and follow-up conversations that keep work moving forward
- Proven ability to manage intake, prioritization and backlog maintenance processes to ensure work is assigned and advanced effectively
- Ability to develop and maintain planning materials, calendars, milestone communications and feedback loops that support continuous improvement
- Experience using Workfront or a similar work management tool to support workflow implementation, adoption and process improvements
- Strong organizational, interpersonal and team building skills
- Excellent verbal, written and presentation skills
- Strong decision-making and problem-solving skills
- Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
- Proficient computer navigation skills using a variety of software packages
Nice To Haves
- MBA or equivalent markers of high achievement are a plus
Responsibilities
- Lead cross-functional forums that deliver customer-centric, multi-channel marketing strategies to maximize customer growth, retention and engagement.
- Identify and communicate key performance indicators tied to process optimization and improved speed-to-market.
- Effectively manage marketing programs that support product goals using agile methodology.
- Adapt ways of working and processes to address prioritization, resource and operational challenges.
- Drive adoption of the project management tool, Workfront, across the team to effectively manage and progress marketing projects.
- Ensure agile operating model supports alternative marketing channels such as tradeshows and other banker initiatives.
- Include necessary internal partners in appropriate forums to ensure marketing programs are in accordance with all laws, regulations and bank policies.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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What This Job Offers
Job Type
Full-time
Career Level
Senior
