Senior Marketing Manager, OrthoBiologics

Baxter International Inc. • Deerfield, MA

2d • $168,000 - $231,000 • Hybrid

About The Position

This role is a key resource in the creation of overall commercial and new product development strategy, execution of new products and the expansion of existing products within the Orthobiologics Portfolio of Baxter's Advanced Surgery Business. This person will own the product portfolio valued at $20M globally. This includes, product life cycles, pricing strategies, KOL strategies, portfolio optimization and the overall financial health of the product. You will lead U.S. downstream commercial strategy & marketing activities for the bone graft substitute product category.

Requirements

• 4+ years of marketing experience; health-care/medical device industry experience required with preference to spine and/or Orthobiologics space
• Strong results orientation and analytical skills.
• Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding.
• Demonstrated project management experience with a cross-functional team
• Experience with Qualitative and Competitive analysis
• Bachelor's degree required
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time

Nice To Haves

• preference to spine and/or Orthobiologics space

Responsibilities

• Partner closely with their cross-functional team and marketing leader in developing Global & US long-range plans (LRP) and investment plan
• Establish the global value proposition/evidence strategy to maximize market adoption
• Define new product development needs versus unmet market opportunities
• Conduct market research and assists in development of short- and long-term plans
• Support portfolio strategy including the product road map and life cycle management
• Support market development strategy/identification of key adoption barriers
• Understand competitive landscape and determine game theory strategies to maximize market share
• Qualitative Analysis, market segmentation, and pricing strategies
• Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience.
• Support execution in key markets to establish growth: Develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels
• Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

Benefits

• medical and dental coverage that start on day one
• insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• Flexible Spending Accounts
• educational assistance programs
• paid holidays
• paid time off ranging from 20 to 35 days based on length of service
• family and medical leaves of absence
• paid parental leave.
• commuting benefits
• the Employee Discount Program
• the Employee Assistance Program (EAP)
• childcare benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior