Senior Marketing Manager, Mortgages, RBC Bank

Royal Bank of Canada • Toronto, ON

1d • Hybrid

About The Position

The future is full of possibilities. You've been imagining what comes next—where you can lead strategy, drive growth, and help more people realize their dream of U.S. homeownership. This is where that vision becomes reality. RBC Bank is looking for a marketing leader who sees the big picture and knows how to make it happen. You're ready to define how we connect with Real Estate Finance prospects, build meaningful relationships with realtors, and create digital experiences that turn interest into action.

Requirements

• Strategic marketing expertise. You've spent years mastering acquisition marketing, and you know what it takes to build awareness, attract prospects, and convert interest into business results.
• Digital channel fluency. You're comfortable across the full digital spectrum—online, email, social, SEM (PPC and SEO), retargeting, display, video. You know how to orchestrate these channels to work together.
• Campaign leadership. You've led integrated marketing campaigns from strategy through execution, working across teams to deliver results that meet or exceed targets.
• Data-driven decision making. You use analytics to inform strategy, measure performance, and optimize continuously. You know which metrics matter and how to move them.
• Stakeholder management skills. You can represent Marketing effectively to business partners, translating performance into insights and building alignment around shared goals.
• Financial acumen. You've managed marketing budgets and know how to allocate resources to maximize ROI while meeting business objectives.
• Collaborative leadership. You work effectively across functions and geographies, building relationships that drive results. You know how to bring people together around a common vision.
• Real estate industry knowledge. You understand the real estate ecosystem—the players, the processes, the opportunities—and how marketing fits into the bigger picture.

Nice To Haves

• Brand Marketing
• Communication
• Creativity
• Cross Promotions
• Customer Behavior
• Industry Knowledge
• Long Term Planning
• Marketing
• Marketing Activities
• Product Services

Responsibilities

• Define the acquisition strategy. You'll lead how we attract and engage Real Estate Finance prospects across every touchpoint—digital, social, web, mobile, and offline. Your strategy will directly drive line of business goals and shape how we grow.
• Make marketing investments count. You'll set priorities for paid media and supporting functions, scaling prospect and client acquisition while maximizing business impact and ROI. Every dollar will work toward measurable results.
• Create integrated programs that work. You'll partner with US and Canadian Marketing, Digital Strategy, Sales, and REF teams to deliver digital marketing programs that connect the dots from awareness to conversion.
• Tell the story of success. You'll represent Marketing to business stakeholders, sharing performance insights and demonstrating progress in ways that inform decisions and build confidence.
• Build disciplined client journeys. You'll create treatment plans for REF Acquisition campaigns that bring rigor and clarity to prospect engagement and onboarding. Your work will make the path to conversion smoother and more predictable.
• Map the full funnel. You'll design top-, middle-, and bottom-of-funnel strategies that grow REF leads and prospects while improving pull-through rates at every stage.
• Connect digital nurturing to human expertise. You'll enhance top-of-funnel lead conversion by linking digital CTAs with our US Home Advisor team, creating seamless handoffs that serve prospects better.
• Expand realtor partnerships. You'll grow realtor engagement programs, including ownership of the Cross-border Real Estate Edge microsite, facilitating two-way communication that strengthens these vital relationships.
• Manage marketing investments strategically. You'll plan, prioritize, allocate, and oversee REF marketing budgets, ensuring resources align with priorities and deliver results.
• Build awareness through events. You'll partner with US BDO to identify and support real estate events that grow awareness and relationships with external centers of influence.
• Shape the future of REF. You'll provide thought leadership on ecosystem expansion and go-to-market strategy under the RBC US HomePlus Advantage brand, influencing how we show up in the market.
• Optimize through partnership. You'll work with RBC Canada and external agencies to deliver against objectives, establishing ongoing processes to track performance, review results, and apply data-driven recommendations that increase performance.

Benefits

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance with hybrid model (4 days in office at 88 Queens Quay, Toronto)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 101-250 employees