Senior Marketing Manager - IVF Consumables

Vitrolife Group•Miami, FL

12h•Remote

About The Position

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. The Senior Marketing Manager IVF Consumables is responsible for developing and executing regional marketing strategies that drive adoption, revenue growth, and competitive differentiation across a portfolio of IVF consumables. This includes media, culture, cryo, embryo handling, labware, and workflow support products used in assisted reproductive technology laboratories. This role combines strategic marketing leadership with deep clinical understanding of IVF workflows and strong collaboration across Product Management, Sales, Clinical, Regulatory, and Research and Development teams. The ideal candidate brings experience in reproductive medicine, laboratory environments, and marketing within medical devices or biotechnology.

Requirements

Bachelor’s degree in Marketing, Life Sciences, Business, or related field
Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
Demonstrated success managing technical product portfolios and launching new products
Strong understanding of IVF laboratory workflows and consumable product applications
Proven ability to lead complex initiatives and influence cross functional teams
Excellent communication, presentation, and strategic planning skills

Nice To Haves

Experience working with embryology key opinion leaders or clinical education teams
Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
Ability to translate scientific concepts into clear and compelling commercial messaging

Responsibilities

Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics
Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization
Partner with commercial teams to support pricing strategy and margin performance
Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies
Develop and execute campaigns to increase awareness and drive growth across key product categories
Support sales teams with targeted programs, content, and tools that improve conversion and product utilization
Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians
Lead go to market strategy and execution for new consumable products
Ensure launch readiness through development of sales tools, training materials, and supporting content
Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning
Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs
Translate feedback into actionable recommendations and partner with research and development to inform product priorities
Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials
Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability
Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics