Senior Marketing Manager, Influencer & Social Media

Wonderbrands•Etobicoke, ON

53d•Onsite

About The Position

We’re hiring a Senior Marketing Manager, Influencer & Social Media to lead how Wonderbrands shows up across social and influencer platforms in Canada. This role owns both the strategy and execution, ensuring Wonder, Gadoua, and our broader portfolio are relevant, engaging, and part of everyday conversations. Our brands are iconic on shelf. Social is where they stay modern, culturally relevant, and connected to Canadians. This role will turn everyday moments into brand moments – building awareness, sparking engagement, and bringing our brands to life in ways that feel natural to each platform. Reporting to the Director of Marketing, you will lead our social and influencer ecosystem end-to-end, from defining the strategy and building playbooks to driving day-to-day execution across content, creators, and partnerships. We’re looking for someone with strong instincts, high standards, and a bias for action. A marketer who moves quickly, pushes the work forward, and knows how to turn great ideas into work that people want to watch, share, and talk about.

Requirements

6–8+ years of experience in social media and creator marketing for consumer brands.
Proven ability to develop social strategies and execute them across platforms.
Strong understanding of social platforms and performance, especially TikTok and Instagram.
Experience managing creator and influencer programs, including agency partnerships.
Experience managing or guiding junior team members and external partners
Comfortable appearing on camera and contributing to social content when needed.
Familiarity with basic content creation tools and knowing when to self-produce vs. partner with creative teams.
Highly organized with the ability to manage multiple campaigns and timelines.
Data-minded, using insights and performance to improve content and programs.
Proactive, entrepreneurial, and comfortable operating with ownership.
Strong instincts for culture, trends, and what makes brands relevant on social.

Responsibilities

Own the social channel strategy across the portfolio. Define each platform’s role, content mix, cadence, and KPIs to ensure clear purpose, consistency, and measurable impact.
Lead the execution of Wonderbrands’ organic social presence across Instagram, TikTok, and emerging platforms.
Translate brand priorities into clear briefs, content roadmaps, and publishing calendars ensuring disciplined, high-quality execution across internal teams and agency partners.
Own the social and creator content calendar, aligning brand, agency, and internal inputs to maintain consistency, cultural relevance, and momentum.
Stay ahead of platform trends, formats, and algorithm shifts and proactively bringing forward ideas that keep our brands modern and competitive.
Drive ideation sessions with cross-functional partners to generate timely, platform-native concepts tied to key brand, seasonal, and retail moments.
Remain hands-on when required, helping to concept, edit, refine, or publish content to capitalize on real-time opportunities.
Work cross-functionally with Brand, Creative, Media, and Sales to ensure social plays a central role in major brand moments – from campaigns and partnerships to retail programs and product launches.
Continuously raise the bar on quality, speed, and distinctiveness ensuring everything we publish strengthens brand equity and drives measurable impact.
Partner with paid Media Agency to develop and deliver social assets optimized for paid amplification.
Ensure organic and paid social work in sync while delivering against distinct objectives.
Lead the strategy and execution of Wonderbrands’ influencer and creator programs across seeding, partnerships, whitelisting and affiliates.
Identify and approve creator partners and content to ensure strong brand fit, platform relevance, and campaign alignment.
Build scalable creator frameworks that support brand launches, seasonal moments, and retail priorities.
Help build internal creator and influencer capabilities over time, identifying opportunities to bring select programs in-house to increase speed, efficiency, and brand ownership.
Manage creator agency partners, providing clear briefs, creative direction, timelines, and performance expectations.
Hold agency partners accountable to performance, ensuring programs are insight-led, measurable, and optimized.
Track creator program performance and apply learnings to improve partnerships, content formats, and overall impact.
Manage the creator budget, ensuring disciplined spend and clear ROI tied to brand and business goals.
Develop a clear social and creator performance framework with defined KPIs, benchmarks, and success metrics for 2026.
Track and analyze performance across social platforms and creator partnerships, using insights to continuously refine content, formats, and partnerships.
Surface community feedback, audience behavior, and emerging trends to inform future content and brand storytelling.
Monitor competitors, cultural moments, and platform shifts to ensure Wonderbrands shows up in ways that feel timely and relevant.
Partner with the media agency to track performance and apply ongoing optimizations.
Lead performance reporting and turn insights into actions that strengthen our social and creator strategy over time.
Oversee the day-to-day management of Wonderbrands’ social communities, ensuring timely, thoughtful, and on-brand engagement across comments, DMs, mentions, and tagged content.
Manage the scheduling and publishing of social content, ensuring accuracy, quality control,and on-time delivery across platforms.
Monitor community sentiment and surface insights, trends, and potential issues to Brand.
Manage agency partners responsible for community management on specific brands, setting clear expectations for tone, responsiveness, and reporting.
Identify opportunities to deepen engagement through giveaways, surprise-and-delight moments, partnerships and community-driven activations.