Senior Marketing Manager, Global M&M’S Stores

Mars•Chicago, IL

8d•$134,400 - $184,800•Onsite

About The Position

M&M’S is undergoing a transformative growth phase with a vision to double its business through a unified 'One M&M’S' team approach. This strategy aims to leverage the unique ecosystem across its core CPG Brand and Retail business. The Senior Marketing Manager, Global M&M’S Stores, is crucial in positioning the retail stores as central to the M&M’S brand experience. This role will translate global and regional M&M’S brand strategies, campaigns, and product launches into store-focused activations that create immersive and engaging brand experiences. By utilizing consumer and shopper insights and data-driven media plans, the goal is to ensure M&M’S Stores effectively reach target audiences with the right messages at the opportune times. The primary objectives include driving consistent traffic, strengthening consumer connections with the brand, increasing shareability and impact, and establishing M&M’S stores as essential destinations for both local consumers and international visitors.

Requirements

6-10+ years of experience in marketing, with a strong focus on retail, experiential, or consumer brand marketing.
Proven ability to build strong relationships and work collaboratively in a highly matrixed organization with diverse stakeholders.
Excellent leadership-level communication and presentation skills (both oral and written).
Proven track record of driving traffic and sales through marketing and advertising investment.
Demonstrated ability to translate large-scale brand campaigns into localized, channel-specific executions.
Strong analytical and commercial mindset, with experience managing budgets and optimizing ROI.

Nice To Haves

Experience with flagship or high-profile retail environments.
Background in CPG, entertainment, or highly experiential brands.
Familiarity with omnichannel marketing, developing and driving paid, earned, shared, and owned activations, and digital-to-physical conversion strategies.

Responsibilities

Develop and own a 1-3 year retail marketing activation plan and roadmap in collaboration with Global/Regional Brand teams and the Retail Merchandise team.
Lead the retail store innovation strategy and pipeline, grounded in data and insights, to bring the M&M’S global brand strategy to life through immersive, store-first experiences.
Drive briefs to translate brand campaigns and product launches into integrated, store-first marketing plans that enhance the in-store experience, in partnership with Visual Merchandising and the Experience Team.
Collaborate with MMS.com, regional brand teams, and social teams to develop and execute integrated marketing plans that ensure seamless online-to-offline consumer journeys.
Partner with media agencies to design and implement data-driven paid media strategies aimed at efficiently driving foot traffic and conversion, establishing clear KPIs and attribution models.
Monitor and analyze campaign and traffic performance, deriving actionable insights to continuously optimize marketing effectiveness.
Own and manage the annual advertising and marketing budget, working with Finance to track expenditures and optimize allocation for maximum business impact.
Pilot new, brand-cohesive, traffic-driving tactics, including limited-time experiences, partnerships, and emerging media channels, fostering a culture of experimentation.
Position and drive stores as dynamic content engines by creating shareable, culturally relevant moments that generate earned media and social amplification.
Clearly communicate strategies, results, and learnings to ensure alignment among senior leadership and global cross-functional partners.