Senior Global Marketing Manager-Hybrid

Bloomsbury Publishing Inc•Greenbelt, MD

9h•$70,000 - $80,000•Hybrid

About The Position

Bloomsbury's Academic Professional division is seeking a Senior Global Conferences Manager. This role oversees strategy, training and execution for Bloomsbury’s global conference program across Academic & Professional (A&P). The role manages all aspects of Bloomsbury’s conference presence for A&P marketing and editorial teams in the US and UK, across Books and Bloomsbury Digital Resources (BDR). Ensuring the smooth running of conferences globally, and to budget, the role supports A&P’s strategic objectives, including commissioning goals, branding and sustainability. This is an exciting position for someone highly organized and committed to continuous improvement who would like to be part of optimizing Bloomsbury’s brand presence. The role oversees a small team supporting up to 200 conferences a year globally.

Requirements

Academic Conferences Experience
5-7 years if experience of events and conference management
Extensive experience managing conference schedules, and organizing and attending conferences in an academic and/or professional publishing environment
Experience with global conferences, and a solid understanding of territorial differences
An eye for design and brand (no hands-on design experience or skills required)
Strategic thinking with operational follow-through
Experience budgeting, tracking and maximizing ROI
Demonstrable mindset of continuous improvement and solutions-based thinking, in line with business priorities
Excellent attention to detail
Leading a small team, assigning roles and delegating effectively
Liaising with and communicating with a variety of internal stakeholders
Training experience
Excellent project and time management skills
Works effectively across geographic and organizational boundaries
Oral and written communication skills
Demonstrates ability to use systems and tools (e.g. AI, databases, Work Management System) to enable smarter, more insight-led conference organization and presence
Excel to at least intermediate level

Responsibilities

Oversees strategy, training and execution for Bloomsbury’s global conference program across Academic & Professional (A&P).
Manages all aspects of Bloomsbury’s conference presence for A&P marketing and editorial teams in the US and UK, across Books and Bloomsbury Digital Resources (BDR).
Ensures the smooth running of conferences globally, and to budget, supporting A&P’s strategic objectives, including commissioning goals, branding and sustainability.
Manages one Associate Conferences Manager and one Conferences Assistant in the US; one Conferences Executive in the UK.
Allocates and delegates work as appropriate across the team.
Communicates strategy and schedule to all A&P.
Oversight and management of ExhibitDay (conferences database) including assignment of due dates and tasks to stakeholders.
Oversees training program for marketers, attendees and other stakeholders to ensure that everyone understands their roles and responsibilities.
Provides clear written guidelines to ensure the above.
Works with A&P colleagues to keep to deadlines and achieve 100% submission of conference reports.
Manages the annual global conferences budget, working with editorial and marketing staff to ensure a smooth budgeting process for all conference expenses (including T&E) which works within budget and supports A&P and company goals.
Monthly reporting to senior management on budget, spend and ROI at top line, subject and conference level.
Negotiates with conference organizers to reserve exhibit space by required deadlines in order to obtain best possible rates and stand location.
Maintains contracts for 3rd party exhibitors like Scholar’s Choice, Library of Social Science and Combined Book Exhibit, liaises with subject marketer on what books to send and arranges shipments.
Books program advertising, liaising with subject marketer on creation & design through submission.
Schedules and leads planning meetings for key conferences so our presence meets specific goals and objectives.
Maximizes prominence of Bloomsbury brands in accordance with branding guidelines and ensures consistent branding across all conferences.
Works closely with marketing, stand builders and design team to maximize stand design and layout.
Oversees the booking of relevant furniture, AV/tech equipment as required, based on the stand type and volume of product.
Orders conference supplies: signage, table drapes, bookstands, toolkits, etc.
Provides support on marketing activities such as receptions, sponsorships and book signings as agreed with internal stakeholders.
Ensures editors/meeting attendees are fully briefed on conference details and logistics before attending a conference.
Coordinates the ordering, delivery and return shipment of equipment and products in a cost-effective manner, dealing directly with external vendors and conference organizers and completing all related administration tasks and paperwork by required deadlines.
Maintains tracking of all materials shipped to conferences to meet the required deadlines.
Accurately maintains information on ExhibitDay to facilitate planning and management of the global conference schedule.
Ensures global stakeholders are kept informed on all aspects of the conference execution process including full list of products being sent to the show, out of stock titles and price list production.
Provides insight and market intelligence to stay ahead of conference trends.
Willingness to travel to occasional conferences within the US.
Contributes to projects related to continuous improvements in conference workflows and operations for global conferences.