Senior Global Product Marketing Manager

Integra LifeSciences•Princeton, NJ

2d•$125,350 - $172,500•Onsite

About The Position

Changing lives. Building Careers. Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care. Under direct supervision of a Senior Director, Global Marketing – Codman Specialty Surgical, CSS, this role will identify and implement global product strategies, marketing plans, promotional programs and related activities relating to Hydrocephalus and Neurocritical Care (NCC) product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful upstream commercial deliverables of responsible products. Develops and coordinates all aspects of new product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Requirements

Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred
8+ years experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.
Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets
Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
Demonstrated project management and excellent written and verbal communication skills are necessary
Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
Strong interpersonal skills and coaching skills at the employee and management levels
A demonstrated capacity for strategic thinking, planning, marketing and product development

Nice To Haves

Medical device or pharmaceutical sales experience preferred
Operating room and Neuro Intensive Care Unit product/technology experience preferred.

Responsibilities

Leads development of global product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
Develop product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
Collaborates with regional partners to ensure high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product
Actively mentors less-experienced group members in Marketing-related areas