Senior Marketing Manager - Fellows

Handshake•San Francisco, CA

1d•$152,000 - $190,000•Hybrid

About The Position

Handshake is seeking a Senior Marketing Manager to build and grow its community of Fellows, who are essential to Handshake AI's data work. This role involves designing programs to foster long-term advocacy among Fellows and serving as the primary voice of Handshake to this community. The position emphasizes program building and community management, with product marketing skills serving as a secondary focus. The Senior Marketing Manager will be responsible for community management, social engagement, crisis communication, designing and executing Fellow programs (e.g., STAR Fellows, referral program, advisory board), developing strategies for engagement and retention, creating content and email communications, and collaborating with the AI team to ensure accurate messaging.

Requirements

Experience in consumer-facing or community-driven marketing
Experience engaging and growing an online community
Creative approach to designing programs that turn users into advocates
Consumer-facing writing and marketing instincts, including content and email
Sound judgment handling negative sentiment and crisis communications
Strong communication and collaboration skills across teams
Excitement for Handshake's mission and the AI economy

Nice To Haves

Product marketing experience, including messaging and positioning
B2C or marketplace experience, such as social media, ecommerce, or community platforms like Reddit, Discord, or Facebook Groups, or gig, creator, or expert-network communities
Interest in AI and the people who train and evaluate it

Responsibilities

Own Fellow community management and social engagement to keep Fellows supported, heard, and connected to Handshake.
Lead crisis communication and negative-sentiment response to protect Fellow trust when issues surface.
Design and run programs such as the STAR Fellows program, the Fellow referral program, and a Fellow advisory board to turn Fellows into advocates for Handshake.
Develop creative ideas to increase Fellow engagement and retention, and track what moves them.
Write content and email communications to give Fellows clear, consistent updates in a voice they trust.
Partner closely with the AI team to keep Fellow messaging accurate and grounded in what Fellows need.