Senior Marketing Manager, Ecolab Digital - Life Sciences

Ecolab•King of Prussia, PA

6d•Hybrid

About The Position

This role is responsible for shaping and executing the Life Sciences vision, driving growth in digital products, and ensuring alignment with overall Life Sciences business objectives. The Senior Marketing Manager leads cross-functional teams, develops innovative go-to-market strategies, and champions customer-centricity across the enterprise. The position involves partnering with Digital and Divisional leadership to lead portfolio and product strategy for the Life Sciences digital business, identifying market trends and translating them into impact on customers and Ecolab, and using this knowledge to inform product development roadmaps. It also requires developing a deep understanding of the customer base and competitors, driving segment-specific innovation and renovation projects, developing a strategic roadmap for the segment, and incubating and launching new business models (e.g., SaaS, IoT, digital platforms). The role also involves identifying portfolio gaps and initiating innovation opportunities, supporting Phase Gate development and project management from conception to launch. Additionally, the Senior Marketing Manager will conduct research to identify potential customer groups and analyze data to understand customer needs and preferences, develop strategies to divide customers into distinct segments based on common characteristics, and monitor market trends and adjust segmentation strategies as needed. The role will define and deliver life sciences software marketing strategies and campaigns, and develop and communicate value propositions and messaging guidelines, enabling successful demand generation campaigns, and collaborating on specific go-to-market tactics that achieve revenue goals.

Requirements

Bachelor’s degree in biology, chemical engineering, chemistry or related field
8 years of professional experience in Life Sciences
4 years in life sciences software product marketing, SaaS preferred
Demonstrated expertise in pharmaceutical process development, quality and/or manufacturing workflows
No immigration sponsorship is available for this role at this time

Nice To Haves

Strong verbal and written communication skills
Excellent verbal and written communication skills; ability to work well in a group as a solid team player
Ability to build and maintain relationships and coordinate projects across different functional groups regionally
Solid business acumen
Strong problem solving / Analytical Skills
Attention to detail; strong sense of urgency
Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities

Responsibilities

Partner with Digital and Divisional leadership to lead portfolio and product strategy for the Life Sciences digital business
Identify market trends and translate them to impact on customers and Ecolab, use this knowledge to inform product development roadmaps
Develop a deep understanding of customer base and competitors
Drive segment-specific innovation and renovation projects
Develop strategic roadmap for segment
Incubate and launch new business models (e.g., SaaS, IoT, digital platforms)
Identify portfolio gaps and initiate innovation opportunities, supporting Phase Gate development and project management from conception to launch
Manage pipeline process from ideation through commercialization
Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences
Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior)
Monitor market trends and adjust segmentation strategies as needed
Define and deliver life sciences software marketing strategies and campaigns
Develop and communicate value propositions and messaging guidelines, enabling successful demand generation campaigns
Collaborate on specific go-to-market tactics that achieve revenue goals