Senior Marketing Manager, Ecolab Digital - Life Sciences

Ecolab Inc.•Upper Merion Township, PA

6d•Hybrid

About The Position

This role is for a Strategic Marketing Leader responsible for shaping and executing the Life Sciences vision, driving growth in digital products, and ensuring alignment with overall Life Sciences business objectives. The position leads cross-functional teams, develops innovative go-to-market strategies, and champions customer-centricity across the enterprise.

Requirements

Bachelor’s degree in biology, chemical engineering, chemistry or related field
8 years of professional experience in Life Sciences
4 years in life sciences software product marketing, SaaS preferred
Demonstrated expertise in pharmaceutical process development, quality and/or manufacturing workflows

Nice To Haves

Strong verbal and written communication skills
Excellent verbal and written communication skills; ability to work well in a group as a solid team player
Ability to build and maintain relationships and coordinate projects across different functional groups regionally
Solid business acumen
Strong problem solving / Analytical Skills
Attention to detail; strong sense of urgency
Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities

Responsibilities

Partner with Digital and Divisional leadership to lead portfolio and product strategy for the Life Sciences digital business
Identify market trends and translate them to impact on customers and Ecolab, use this knowledge to inform product development roadmaps
Develop a deep understanding of customer base and competitors
Drive segment-specific innovation and renovation projects
Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms)
Identify portfolio gaps and initiate innovation opportunities, supporting Phase Gate development and project management from conception to launch
Manage pipeline process from ideation through commercialization
Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences
Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior)
Monitor market trends and adjust segmentation strategies as needed
Define and deliver life sciences software marketing strategies and campaigns
Develop and communicate value propositions and messaging guidelines, enabling successful demand generation campaigns
Collaborate on specific go-to-market tactics that achieve revenue goals