About The Position

Microsoft is seeking a Senior Marketing Manager to grow and activate its internal and external Digital Trust communities and events. This individual contributor owns audience segmentation, community programming, and the growth roadmap across acquisition, onboarding, engagement, retention, and advocacy. The role connects field readiness and customer education with sustained relationships and measurable business outcomes. The position works across Security Marketing, Corporate, External & Legal Affairs (CELA), regional teams, Events, Program Operations, and Messaging & Narrative to deliver coordinated engagement programs that deepen customer relationships, strengthen field utilization, and support validated business influence.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 3+ years of integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience; or equivalent experience.
  • Strong planning, communication, analytical, and stakeholder-management skills.
  • Ability to coordinate cross-functional and regional stakeholders.

Nice To Haves

  • Master's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 2+ years of relevant experience; or a bachelor's degree in one of these fields and 5+ years of relevant experience; or equivalent experience.
  • Experience delivering community growth, audience development, or customer-engagement programs.
  • Experience developing acquisition, onboarding, engagement, and retention programs.
  • Experience with audience-led programming across events, community calls, newsletters, and digital channels.
  • Experience using engagement analytics, CRM signals, and customer feedback to improve programs.
  • Experience with supporter or ambassador activation and advocacy programs.
  • Experience in cybersecurity, digital trust, privacy, compliance, regulatory programs, or regulated industries.

Responsibilities

  • Own community priorities, audience segmentation, and the growth roadmap for the internal Digital Trust community and external Digital Trust & Cybersecurity Community.
  • Develop scalable acquisition, onboarding, engagement, retention, and advocacy programs that sustain customer and field participation.
  • Activate the supporter network as a contributor and ambassador community supporting field education, customer engagement, and deal support.
  • Partner with Events and regional teams on in-person and virtual programming; own audience recruitment, opt-in journeys, and relevant post-event follow-up.
  • Coordinate community calls, newsletters, digital channels, and Digital Trust Agent programming; adapt approved messaging by role, industry, geography, and need.
  • Partner with Program Operations on CRM, registration, consent, and engagement handoffs; Messaging & Narrative on approved content; and Events on delivery.
  • Use engagement data, customer feedback, and CRM signals to improve member experience.
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