Senior Marketing Manager, Digital Outreach Strategy & Growth (Remote)

M3USA•Fort Washington, PA

1d•Remote

About The Position

M3 USA is hiring a Senior Marketing Manager, Digital Outreach Strategy & Growth to build and own digital outreach programs across M3 subsidiaries. The role identifies decision makers and buyer personas for each product and sales activity, grows contact lists using verified sources, and runs tailored outbound sequences across email, LinkedIn, and other digital channels. The position coordinates with email deliverability specialists on authentication, IP warming, sender reputation, inbox placement, list hygiene, and compliance with major email-provider requirements. It also develops repeatable approaches for turning M3’s proprietary data assets and relationships into qualified conversations through referrals and warm introductions. AI-assisted research and personalization are used to develop account and contact intelligence and test messaging, subject to human review and brand standards. The role partners with business development and marketing leads across subsidiaries on target accounts, handoff criteria, follow-up cadence, and message performance. It operates the designated outreach technology stack, integrates tools with CRM systems, recommends additional tools, and reports weekly on deliverability, reply rates, and pipeline sourced by subsidiary and persona.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
At least 7 years of experience in B2B digital outreach, demand generation, or sales development, including at least 3 years owning persona marketing for outbound commercial revenue generation.
Demonstrated success reaching senior decision makers in healthcare and health systems.
Hands-on experience with sequencing platforms, LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.
Experience supporting or consulting for multiple business units, clients, or brands with distinct customers.
Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, inbox placement testing, and how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail.
Ability to identify and verify target-organization buyers, distinguish budget owners and decision makers from adjacent contacts, and maintain a disciplined outreach cadence without defaulting to volume.
Understanding of physician recruitment by health systems, medical groups, and staffing firms, including who owns those decisions.
Strong writing skills, including concise, specific messaging adaptable to different personas and subsidiary brands.
Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach.
Ability to use AI tools for research, personalization, and testing with sound judgment about accuracy, brand, and disclosure.
Ability to manage several concurrent programs independently, prioritize across businesses, and report clearly to sales and marketing leaders.
Analytical fluency with campaign, deliverability, and CRM data, including comfort building simple dashboards.

Nice To Haves

Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.
Experience selling recruitment, staffing, or physician placement services.

Responsibilities

Build and own a digital outreach path for each subsidiary by identifying product decision makers, defining buyer personas, and growing contact lists from verified sources and research.
Run tailored, multi-channel outbound sequences across email, LinkedIn, and other social and digital channels.
Coordinate email deliverability work, including authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements.
Develop a cross-subsidiary strategy to convert M3 proprietary data assets and relationships into qualified conversations through referrals and warm introductions.
Use AI-assisted research and personalization to build account and contact intelligence, generate personalization at scale, and test and refine messaging while maintaining human review and brand standards.
Partner with business development and marketing leads at each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance.
Operate designated business-unit outreach technology, integrate it with CRM systems, and recommend new or advanced tools.
Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona; use the data to discontinue ineffective approaches and scale effective ones.