Senior Manager, Digital Outreach Strategy & Growth (Remote)

M3USA•Fort Washington, PA

3d•Remote

About The Position

Build and own a full digital outreach path for each subsidiary by identifying decision makers for each product, define specific buyer personas for each business sales activity and grow contact lists from verified sources and research. Run multi-channel outbound sequences across email, LinkedIn and other social and digital channels, tailored by subsidiaries, with messaging that speaks to a targeted audience. Coordinate efforts with email deliverability specialists for all outbound email domains: authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements, to reach corporate inboxes protected by enterprise filters. Systematize a cross-subsidiary strategy that converts M3's proprietary data assets, such as a network of physicians or health-system relationships— into a repeatable pipeline of qualified conversations through referrals and warm introductions. Use AI-assisted research and personalization: build account and contact intelligence, generate personalization at scale, test and refine messaging, while maintaining M3 human review and brand standards. Partner with the business development and marketing leads of each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance; Operate designated BU’s technology stack for outreach (sequencing, Sales Navigator,), integrate it with their CRM’s and recommend new or advanced tech tools. Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona, and use the data to retire what does not work and scale what does.

Requirements

Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
7+ years in B2B digital outreach, demand generation, or sales development, with at least 3 years owning persona marketing for outbound commercial revenue generation
Demonstrated success reaching senior decision makers in healthcare, health systems, experience selling recruitment, staffing, or physician placement services strongly preferred.
Hands-on experience with sequencing platforms (e.g., Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.
Experience supporting or consulting for multiple business units, clients or brands with distinct customers.
Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, and inbox placement testing, and of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail.
Ability to identify and verify the true buyer within a target organization (budget owner, decision maker, and influencers), distinguish them from adjacent or easier-to-reach contacts, and hold a disciplined outreach cadence toward that person without defaulting to volume.
Understanding of how health systems, medical groups, and staffing firms recruit physicians, and who own those decisions
Strong writing skills: short, specific with the ability to adapt voice by persona and by subsidiary brand.
Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach.
Ability to use AI tools for research, personalization, and testing, with judgment about accuracy, brand, and disclosure.
Ability to manage several concurrent programs independently, prioritize across businesses, and report clearly to sales and marketing leaders.
Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards.

Nice To Haves

Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred.

Responsibilities

Build and own a full digital outreach path for each subsidiary by identifying decision makers for each product, define specific buyer personas for each business sales activity and grow contact lists from verified sources and research.
Run multi-channel outbound sequences across email, LinkedIn and other social and digital channels, tailored by subsidiaries, with messaging that speaks to a targeted audience.
Coordinate efforts with email deliverability specialists for all outbound email domains: authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements, to reach corporate inboxes protected by enterprise filters.
Systematize a cross-subsidiary strategy that converts M3's proprietary data assets, such as a network of physicians or health-system relationships— into a repeatable pipeline of qualified conversations through referrals and warm introductions.
Use AI-assisted research and personalization: build account and contact intelligence, generate personalization at scale, test and refine messaging, while maintaining M3 human review and brand standards.
Partner with the business development and marketing leads of each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance.
Operate designated BU’s technology stack for outreach (sequencing, Sales Navigator,), integrate it with their CRM’s and recommend new or advanced tech tools.
Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona, and use the data to retire what does not work and scale what does.