Digital Growth Manager

Resicap Payroll, LLC • Atlanta, GA

17h • Onsite

About The Position

ResiHome is a tech-enabled, full-service property management company and a national housing operator. Marketing is viewed as a growth engine with a seat at the table. The Digital Growth Manager will own the entire digital footprint, including brand appearance, online discoverability, performance measurement, and conversion strategies. The role leverages an AI-enhanced platform, live operational data, and responsive leadership to drive measurable results. This position offers a departure from traditional marketing roles, emphasizing strategy, data-driven decision-making, and proactive building over request-taking and slow approval processes. The manager will be responsible for the national portfolio's market presentation, from individual community profiles to company-wide branding standards for listings, emails, and social media.

Requirements

• 3-5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multi-family housing.
• Proven track record of driving SEO, social media, and site performance, awareness, and conversions.
• Comfort and proven adaptability with modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development.
• Strong self-direction and organizational skills to manage multiple pipelines (Requests, Design, Brand Operations) independently.
• Excellent time management, multitasking, and a detail-oriented mindset.
• Strong customer service, communication, and lead-conversion skills with an energetic, adaptable, professional demeanor.
• Critical thinker and problem-solver with a true ownership mentality.
• Reliable transportation and a valid driver's license (required for regular property visits).
• Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations.

Nice To Haves

• Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field preferred.

Responsibilities

• Own graphic design, email design, and virtual flipbooks from concept to completion.
• Ensure all outgoing materials carrying the company name meet high standards of detail and quality.
• Build and enforce social media standards, guidelines, and tools to ensure a consistent brand voice across all markets.
• Develop creative assets for organization-level campaigns and community-level initiatives such as launches, lease-ups, and events.
• Utilize AI for content generation, listing optimization, creative iteration, and enhancing visibility.
• Manage SEO strategy, including keyword targeting, on-page optimization, local search, and content planning.
• Conduct regular site performance reviews (traffic, conversion, page speed, drop-off) and implement necessary fixes.
• Oversee the company's presence on ILS platforms (Zillow, Apartments.com, etc.), managing profile quality, media, spend, and performance.
• Benchmark ILS performance for each community and ensure providers meet contractual obligations.
• Track market trends and competitor positioning to proactively adjust strategies.
• Develop dynamic, filterable, and actionable reports for leadership at both organizational and community levels.
• Analyze and compare channel performance, cost per lead, and cost per lease, reallocating resources effectively.
• Utilize CRM tools to build relationships and facilitate business-critical decisions.
• Manage proactive campaigns, identifying opportunities, building campaigns, measuring results, and reporting outcomes.
• Present findings and recommendations to leadership and clients with a clear point of view.

Benefits

• Generous PTO and paid holiday schedule
• 90 Day Training Mentorship during onboarding
• Robust compensation package, including leasing incentives and profit sharing
• Strong 401(k) program with matching
• Full suite of medical, vision, and dental benefits
• Company health and wellness initiatives: 24/7 Telemed Care, Employee Assistance Program, and access to our mobile wellness platform

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree