Digital Growth & Acquisition Manager RRP

JT International S.A.•Raleigh, NC

About The Position

As a Digital Growth & Acquisition Manager RRP, you will drive consumer growth for JTI's Reduced-Risk Products (RRP) portfolio by developing and executing digital acquisition strategies across retail, digital, and third-party commerce channels. You will manage the end-to-end consumer acquisition journey, from driving awareness and recruitment through paid media, search, retailer platforms, and e-commerce partnerships, to converting consumers into known, contactable, and age-verified members of JTI's consumer ecosystem. Partnering with Brand, CRM, Sales, Trade Marketing, Website Operations, Analytics, and external stakeholders, you will lead scalable growth initiatives that expand consumer reach, strengthen first-party data assets, and deliver sustainable business growth.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Minimum 5 years of experience in Digital Marketing, Consumer Growth, Acquisition Marketing, Performance Marketing, eCommerce Marketing, or a related discipline.
Proven track record of developing and executing SEO, paid media, and consumer acquisition strategies that drive audience growth, increase retail traffic, and support sales performance.
Experience building and growing first-party consumer databases and identifiable audiences through digital channels.
Strong experience managing agencies, media partners, and external marketing vendors.
Proficiency in CRM, marketing automation, and analytics platforms, with the ability to leverage data to optimize performance and drive growth.
Solid understanding of digital growth strategies, including paid media, SEO, audience development, retail media networks, retailer loyalty programs, consumer registration initiatives, first-party data acquisition, and marketing analytics.
Excellent communication, stakeholder management, collaboration, and data-driven decision-making skills.
Fluent in English.

Nice To Haves

Experience within Reduced-Risk Products (RRP) or other regulated consumer categories is highly preferred.

Responsibilities

Lead JTI’s digital consumer growth strategy across owned, retailer, media, and commerce ecosystems, identifying opportunities to acquire new consumers and expand JTI’s base of known, age-verified consumers in partnership with Marketing, Sales, Trade Marketing, and agency teams.
Develop and optimize consumer acquisition journeys and activation programs that drive consumer registration, consent capture, and identification across key digital touchpoints. Partner with CRM, Digital Experience, Marketing Technology, and Global/Regional Digital & IT teams to strengthen first-party data assets and support lifecycle marketing, personalization, and retention.
Own SEO and content discoverability strategies to increase brand visibility, qualified traffic, and sustainable consumer acquisition. Collaborate with internal stakeholders and agency partners to optimize content performance, keyword strategy, website architecture, and technical SEO.
Lead paid media strategy, execution, and optimization across digital, retail, and commerce channels. Leverage audience insights, performance data, and testing frameworks to improve acquisition effectiveness, media efficiency, and return on investment while driving growth in known, age-verified consumers.
Build and manage strategic partnerships with retailer loyalty programs, retail media networks, retail activation initiatives, and e-commerce platforms to increase consumer acquisition, drive retail traffic, improve conversion, and deliver commercial growth objectives.

Benefits

Annual performance-based bonus to reward outstanding achievements.
Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
Comprehensive medical, dental, and vision insurance plans for employees and their families.
Life insurance coverage to provide peace of mind.
401(K) plan with company matching contributions to support retirement planning.
Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
Short-term and long-term disability coverage.
Education and tuition assistance programs to foster continuous learning and career growth.
Flexible dress code fostering a comfortable and professional workplace culture.
Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.
Employee Assistance Programme offering confidential counselling and support for employees and their family members.