Senior Marketing Manager - Digital Core Modernization

PwC•Tampa, FL

4d•$91,000 - $321,500

About The Position

As a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. You will utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients and achieve organizational targets. As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognizing when to take action and when to escalate. Your ability to develop and sustain high-performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. In this role at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyze campaign performance. You will hold responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. This is an opportunity to craft and convey clear, impactful messages that tell a holistic story, applying systems thinking to identify underlying problems and opportunities.

Requirements

At least a High School Diploma or the equivalent degree
At least 6 years of experience in sales, marketing or PwC experience

Nice To Haves

Preference for a Bachelor's degree
Demonstrating skills in digital marketing and content strategy
Utilizing CRM software for enhanced customer insights
Excelling in campaign performance analysis and market research
Developing strategic messaging and storytelling techniques
Leading marketing initiatives with a focus on innovation
Managing complex projects with a results-driven approach

Responsibilities

Leading strategic marketing initiatives to drive revenue growth and enhance brand visibility
Developing and executing creative campaigns that align with the firm's services and market presence
Conducting market research to identify opportunities for capturing new business and engaging clients
Analyzing campaign performance to optimize marketing strategies and validate brand consistency
Utilizing CRM software and digital marketing tools to reach target audiences and foster customer loyalty
Collaborating with cross-functional teams to develop comprehensive marketing strategies and promotional plans
Coaching and motivating teams to solve complex marketing challenges and deliver quality results
Applying systems thinking to identify underlying market trends and opportunities for growth
Crafting and conveying impactful messages that tell a holistic story and resonate with stakeholders
Directing teams through ambiguous situations, demonstrating composure and strategic questioning
Initiating open and honest coaching conversations to develop high-performing, diverse, and inclusive teams