Senior Digital Marketing Manager

Federal Mfg•US WI Remote, WI

About The Position

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist—whatever drives you. At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey. Continue Your Career as a Sr. Digital Marketing Manager in a Growing Company At ProMach, we’re looking for people who want to shine. You’ll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influential. A mechanical marvel. A customer service authority. Meticulous. A closer. A futurist. You’ll be challenged and rewarded. Make friends and have fun. Improve our customers’ packaging performance and efficiency every day. Help build the future of packaging automation. We’re proud of that and hope you will be too. Do we have your attention? Keep reading. As Sr. Digital Marketing Manager , you will lead execution, optimization, and performance measurement of the business unit’s digital marketing ecosystem. This role is responsible for developing integrated digital programs that generate demand, support sales growth, enhance brand equity and awareness, and strengthen the company’s digital infrastructure. In this role you will…. Lead planning, development, execution, and optimization of digital marketing campaigns designed to create awareness, engage prospects, generate qualified leads, and support pipeline growth. Develop and continuously optimize digital marketing strategies across websites, social media, digital campaigns, video, digital advertising, ABM programs, sales enablement tools, SEO, and generative engine optimization. Collaborate with marketing leadership, sales leadership, product managers, and business unit leaders to identify market opportunities and align digital initiatives with revenue goals and growth strategies. Lead and develop Marketing Specialists while driving effective management of agency and vendor relationships. Create integrated digital marketing plans that support brand awareness, customer acquisition, sales enablement, product launches, and revenue growth objectives. Own digital marketing performance reporting, including website traffic, conversion rates, lead volume, pipeline contribution, campaign ROI, cost per lead, email engagement, and social growth. Direct the development and implementation of digital marketing plans that support new product launches and broader business unit growth initiatives. Partner with internal teams and external vendors to develop compelling digital content, creative assets, and customer journey improvements that strengthen brand equity and business impact.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
Minimum of 8 years’ experience in digital marketing with demonstrated success; preferably in the packaging industry or a B2B environment
Experience with website strategy, SEO, landing page development, email marketing, CRM, marketing automation systems, and digital campaign execution
Experience with content management systems and web analytics platforms
Strong knowledge of current trends in digital media and social media
Strong writing, editing, proofreading, and design skills, including the ability to present concepts verbally
Expertise in Microsoft Office and Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro
Excellent organizational skills with the ability to prioritize and manage multiple projects
Self-directed, works well in a team environment
Ability to travel as needed (25%)

Responsibilities

Lead planning, development, execution, and optimization of digital marketing campaigns designed to create awareness, engage prospects, generate qualified leads, and support pipeline growth.
Develop and continuously optimize digital marketing strategies across websites, social media, digital campaigns, video, digital advertising, ABM programs, sales enablement tools, SEO, and generative engine optimization.
Collaborate with marketing leadership, sales leadership, product managers, and business unit leaders to identify market opportunities and align digital initiatives with revenue goals and growth strategies.
Lead and develop Marketing Specialists while driving effective management of agency and vendor relationships.
Create integrated digital marketing plans that support brand awareness, customer acquisition, sales enablement, product launches, and revenue growth objectives.
Own digital marketing performance reporting, including website traffic, conversion rates, lead volume, pipeline contribution, campaign ROI, cost per lead, email engagement, and social growth.
Direct the development and implementation of digital marketing plans that support new product launches and broader business unit growth initiatives.
Partner with internal teams and external vendors to develop compelling digital content, creative assets, and customer journey improvements that strengthen brand equity and business impact.