Senior Marketing Manager, Digital Strategy

Smith+Nephew•Fort Worth, TX

16h•Hybrid

About The Position

Life. Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. Are you ready to shape how digital drives growth in a global orthopedic business? As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization.

Requirements

5 or more years of experience in digital marketing or digital strategy roles
At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred
Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership
Hands on experience with marketing automation, CRM integration, analytics, and data driven decision making
Strong communication skills and the ability to partner effectively across global and regional teams
Bachelor’s degree required

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement
Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms
Designing and optimizing end to end customer journeys and digital product roadmaps aligned to business priorities
Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation
Building commercial models and financial cases to support investment in digital solutions and innovation