Senior Marketing, Manager Digital COE

RBC • Toronto, ON

4d • Onsite

About The Position

Partnering with the Caribbean marketing team, you will develop digital strategies to drive acquisition, awareness and leads across all Personal and Commercial Products in the Pan-Caribbean region. This is a contract opportunity.

Requirements

• 5+ years of experience in Digital Campaign Management.
• 7+ years of Marketing Experience.
• Intermediate knowledge of Google Analytics, Google Ad Manager and Facebook Ads Manager.
• Intermediate knowledge of web page development and ability to communicate with external web developers and internal webmaster.
• Intermediate knowledge of web page tag management, specifically to request their implementation and test functionality.
• Intermediate digital media-buying experience along with a solid understanding of digital ad formats and best practices across various channels.
• Knowledge of Google Data Studio or Tableau to help facilitate reporting.
• Emerging digital ad trends and evolving industry changes knowledge.

Nice To Haves

• Beginner knowledge of HTML/CSS would be helpful.

Responsibilities

• Lead, develop, and coach the team while fostering accountability, innovation and collaboration to maximize team effectiveness.
• Partner with Caribbean-based marketing colleagues to ensure digital campaign strategies are integrated with traditional marketing tactics and aligned to business goals.
• Collaborate with RBC's Performance Marketing team to create, refresh, and optimize lead generation campaigns across all digital channels, paid search, Google, and social platforms (both established and emerging).
• Own the full cycle from developing performance ads to launching campaigns and continuously optimizing results, ensuring every initiative stays on time, on brand, and performs at its best.
• Develop expertise of the Caribbean digital landscape and recommend innovative digital campaign test and learn opportunities.
• Develop and execute on the digital campaign strategy to drive leads and build awareness; produce timely reporting that includes campaign performance, actionable insights and business impact.
• Collaborate with external vendor Interad to facilitate the build of campaign landing pages and lead qualification tools and forms.
• Collaborate with external vendor Kobie to facilitate email builds, while leading the creation and management of all campaign, operational, and regulatory communications.
• Own and manage RBC Caribbean's social media platforms (Facebook, Instagram, LinkedIn, and Yext), consistently boosting ads and content, delivering performance reporting, and ensuring all activity maintains brand standards.
• Ensure business and marketing objectives are incorporated into the development of online pages and tools while applying industry best practices and past learning.
• Provide analytics for campaign pages and online tools that provide insights and help guide future action.
• Manage budget and optimize marketing spend for all centrally led acquisition programs, including invoice tracking and forecasting for all acquisition programs.

Benefits

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed