Senior Marketing Manager, Content Excellence Engagement

Roche•South San Francisco, CA

1d•$155,200 - $288,200•Onsite

About The Position

The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation across 5 key focus areas. One of these focus areas is Content Excellence. The candidate in this role will report to the Content Excellence Lead and support the content creation engine of the future, as Genentech’s 1Marketing organization undergoes an unprecedented, genAI-enabled transformation of its content creation processes. This role will execute content strategy at the enterprise level, impacting all Genentech brands and marketers by enabling the fast creation of impactful personalized content.

Requirements

Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Strong digital content and execution management experience, including managing Agencies of Record.
Extensive experience in content creation workflows across digital channels required.
Experience facilitating cross-functional engagement, relationship building and collaboration.
Strong analytical skills, with the ability to use data to drive decision-making and continuous improvement.
Strong organizational, communication skills with proven attention to detail.
Proven track record of executing large-scale, highly strategic initiatives.
Strong understanding of digital marketing trends, technologies, and best practices.
Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, etc.
Understanding of partners, their roles and leveraging their expertise to partner effectively.
The ability to articulate the business need or strategy behind campaigns or pieces of content to engage and mobilize key internal stakeholders effectively.
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development all the way through execution.
Experience leading/managing Agency partners including developing agency briefs.
The ability to navigate the PRC process; take various types of content through PRC effectively and compliantly from start to finish; effectively utilizing historical information to inform the process.
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Effectively managed AOR SOWs + POs, participated in MMx analysis and investment decision-making processes.
Campaign & Tactical Planning and ICT development.
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions.
Develop and lead content for internal & external events of various sizes.
Pulled through content effectively with field colleagues.
Experience effectively orchestrating pieces of content through digital channels.

Nice To Haves

MBA or other related graduate level degree preferred.
Marketing experience in relevant industries.
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement.
Deep understanding of pharma-specific content creation processes across digital (email, social, web, display, OLV) and print channels.
Familiarity with regulatory requirements for digital content in the pharmaceutical industry.

Responsibilities

Establish, evaluate, and iterate content creation workflows across asset types and use cases as applications expand and genAI technology evolves, collaborating with and seeking input from brand marketing to surface opportunities to improve content quality and efficiency.
Support content activation activities, including measurement, identification of business needs, upskilling, content champion engagement, and change management to promote engagement and manage change effectively.
Provide hands-on support and coaching to marketers across brand teams, helping them navigate content creation tools and ensuring consistent application of best practices.
Collaborate with cross-functional teams to design and implement scalable workflows for content creation, ensuring alignment with brand strategies and overall 1Marketing goals.
Develop and maintain operational documentation and training materials to support content creators, ensuring that all team members have access to up-to-date resources and guidelines.
Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of digital content.
Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes.
Lead and/or participate in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise.
Work autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities.