Senior Marketing Manager - B2B (Toronto, ON – Hybrid)

LifeLabs • Toronto, ON

1d • CA$112,565 - CA$143,520 • Hybrid

About The Position

LifeLabs is seeking a Senior Manager, Marketing (B2B) to lead the development and execution of marketing strategies that drive growth across key customer segments and support commercial priorities. This hybrid role, based in Toronto, ON, involves translating market and customer insights into clear value propositions, integrated campaigns, and go-to-market strategies to strengthen market position and accelerate pipeline growth. The role also supports sales enablement efforts by ensuring marketing programs align with customer engagement needs and commercial objectives. The Senior Manager will collaborate closely with Sales, Business Development, and cross-functional teams to ensure marketing is tightly connected to business priorities, measurable in impact, and informed by market and competitive intelligence.

Requirements

• 8–10+ years of experience in B2B marketing and/or sales, ideally in healthcare, diagnostics, or related industries.
• 4+ years of people leadership experience.
• Bachelor’s degree in Business, Marketing, Communications, or related field (MBA an asset).
• Strong track record of driving revenue growth through marketing strategy.
• Experience in sales enablement and supporting commercial strategy execution.
• Experience marketing to healthcare professionals and/or consumer audiences is an asset.
• Experience working in complex, matrixed organizations (healthcare/pharma experience an advantage).
• Proficiency with MS Office and Power BI; Salesforce experience an asset.
• Experience using GenAI tools for content development is an asset.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Nice To Haves

• MBA
• Experience marketing to healthcare professionals and/or consumer audiences
• Experience working in complex, matrixed organizations (healthcare/pharma experience an advantage)
• Salesforce experience
• Experience using GenAI tools for content development

Responsibilities

• Develop and execute B2B marketing strategies aligned with revenue and business goals.
• Translate customer, market, and competitive insights into demand generation and pipeline growth strategies.
• Lead integrated campaigns across digital, events, partnerships, and external communications.
• Shape go-to-market plans for new and existing services to strengthen positioning and differentiation.
• Partner with Sales and Business Development to align marketing programs with customer engagement and sales enablement needs.
• Develop POC materials, including partnership decks, customer engagement programs, and lifecycle strategies.
• Own conference and event strategy, including planning, execution, and follow-up to generate leads and market insights.
• Act as a key connector between Marketing, Sales, Business Development, and Operations to ensure alignment on priorities.
• Support enterprise initiatives and cross-functional projects with marketing and communications expertise.
• Track, measure, and report on campaign performance, KPIs, and ROI.
• Translate performance data, market trends, and competitive activity into actionable recommendations.
• Continuously refine strategies to improve effectiveness, growth outcomes, and customer impact.
• Lead and mentor a team of Marketing Managers and Specialists, fostering growth, accountability, and high performance.
• Support capability development to ensure teams stay current with evolving tools, trends, and best practices.
• Drive collaboration and knowledge sharing across Marketing, Sales, and broader commercial teams.
• Support resource planning, prioritization, and continuous process improvement to enable efficient delivery.

Benefits

• Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
• Professional development and membership reimbursement
• Access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc.
• Optional health-related benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior