Senior Marketing Manager, B2B

Manychat, Inc • New York, NY

1d • Hybrid

About The Position

Manychat is seeking a Senior Marketing Manager to build a B2B Marketing function from the ground up. This role is ideal for someone who has experience building brands, driving demand, and filling pipelines, and desires the autonomy to establish and lead a new marketing function within an established company. The Marketing team at Manychat is described as loud, creative, opinionated, and passionate, combining data and storytelling to drive growth. The company fosters an environment where work is visible and impactful, encouraging the testing of new ideas and collaboration.

Requirements

• Proven track record building and scaling B2B marketing functions: demonstrated experience, not just adjacent exposure.
• Hands-on experience across some combination of ABM, paid ads and demand generation, events and creative activations, content management, lifecycle marketing, and product marketing/positioning. Yes, you’re a full stack marketer.
• Experience connecting creative strategy and storytelling directly to tangible results.
• Comfort operating independently early on, with the ambition to build and lead a team over time.

Responsibilities

• Build brand foundations for a new B2B offering: positioning, packaging, messaging, and visual identity.
• Build and run demand generation campaigns and programs that drive pipeline from leads to opportunities to closed deals.
• Identify and activate prospects within the existing product ecosystem, and own lifecycle and email engagement.
• Arm SDRs and AEs with what they need to win.
• Start by leveraging existing marketing resources, as you scale up and build a dedicated marketing team.

Benefits

• Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work and generous, flexible time off — planned with your team, not rationed by a rigid quota.
• Work from where you need to — agreed with your team, not tied to a desk. Flexibility we built in on purpose, because location shouldn't get in the way of great work.
• In-office perks, including free meals and snacks.
• Company-funded sport activities, annual offsites and team-building events.
• AI tools like Claude and OpenAI are available by default.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed