Senior Marketing Manager, Audience, Prime Video

Amazon • Culver City, CA

18h • Onsite

About The Position

Prime Video (PV) is seeking an exceptional Senior Marketing Manager, Audience, to serve as the voice of the audience and drive Prime Video’s audience-centric marketing and growth strategies. This role will facilitate the transformation of Prime Video’s relationship with audiences by developing scaled strategies and marketing initiatives grounded in their needs, motivations, and barriers. The candidate will act as the strategic architect, relationship builder, and audience champion, demonstrating customer obsession and serving as the bridge with cross-functional partners including Business, Product, Studios, Sports, and the Service Strategy team. The ideal candidate brings deep expertise in marketing strategies and campaigns, a proven track record of earning trust through cross-functional leadership, and a data-driven approach to synthesizing insights into compelling strategies and approaches. This role offers the opportunity to think big and shape Prime Video’s audience relationships through strategic territories, learnings, and innovation. The successful candidate will combine strategic thinking with flawless execution, while demonstrating strong leadership abilities in a fast-paced, global environment.

Requirements

• Bachelor's degree
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating and presenting to senior leadership
• Exceptional strategic thinking and analytical skills, with ability to synthesize customer research and competitive intelligence into actionable marketing strategy

Nice To Haves

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing multiple projects and meeting aggressive deadlines
• Demonstrated expertise in marketing strategy, campaign development, and audience journey mapping
• Track record of measurable business impact through marketing programs and initiatives, particularly in building authentic relationships with customers

Responsibilities

• Own longitudinal demographic strategy for priority audiences – building from blank-slate ambiguity to fully realized audience growth plan that influence cross-functional stakeholders like Studios, Sports, Product, Business Strategy – and translate complex, multi-segment strategies into compelling narratives that drive decision-making from senior leadership to day-to-day execution
• Proactively identify forward-looking audience opportunities and develop multi-year strategies and frameworks that shape org-level priorities
• Develop audience intelligence frameworks that become the operating language needed – shaping how teams think about audience strategy and ensuring narratives are adopted as shared decision-making tools, not just read-outs
• Serve as the go-to audience voice across the org – participating in upstream decisions before problems are brought to solve, driving behavior change and building coalitions that shift thinking
• Translate audience receptivity signals, behavioral data, and cultural insights into strategic recommendations that influence cross-functional roadmaps—partnering closely with Insights teams to synthesize existing research and identify gaps, connecting audience intelligence to business outcomes at the highest levels
• Deliver work that sets a new standard—creating replicable models and scalable self-service resources that enable partners to operate with audience-first thinking independently, anticipating downstream needs before they surface
• Drive fast, effective and date-driven cross-functional decision-making – knowing when to push for speed and when to hold the line on audience authenticity, using backbone and conviction to protect the integrity of audience-informed strategies
• Build and maintain strong partnerships with global peers to share knowledge and scale impact

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior