Senior Marketing Manager - Americas

INEOS AutomotiveMontvale, NJ

About The Position

This critical role is to lead marketing for the America’s region working in full collaboration with the central team. The aim is to maximise our limited resources to ensure that we grow awareness, build desire and harvest leads in the most cost-effective way possible and maintain the commitment of the US/CA Dealer network. This role is a significant in the Global Marketing/Commercial organization. The America’s represents around 60% of Grenadier volume and the viability of the business depends on this market. The combined local and global Budgets are around $10m, we expect to always ‘punch above our weight’ and as a challenger brand we will always look to leverage our unique product and compelling proposition of being a Grenadier owner. The role currently has one direct report, but that is likely to grow. This role needs to seamlessly work in open and trusting collaboration with the central team, the combined team is dedicated to the success of the North American market. Budget approval ultimately sits with the central team/CEO.

Requirements

  • Likely educated to first degree level (BA or equivalent).
  • Marketing Communications and Media experience in a B2C environment.
  • 5-10 years’ experience preferred.
  • Proven track record in delivering leads/sales performance.
  • Managed substantial budgets.
  • Experience coordinating agencies to successfully complete multiple projects.
  • Up-to-date knowledge with the latest trends and marketing best practice.
  • Creative with ability to think outside the box.
  • Commercial acumen and articulate with strong presentation skills.
  • IT literacy.
  • Proven experience with the energy and desire to rapidly develop.
  • Challenger spirit - a 'revolutionary' spirit.
  • Leadership.
  • Natural team player – low ego.
  • Prioritisation and goal setting.
  • Self-motivation.
  • Influencing skills.
  • Relationship building.

Nice To Haves

  • Automotive experience highly desirable.
  • Preference for a candidate with broader sector experience than just automotive.

Responsibilities

  • Lead marketing for the America’s region in collaboration with the central team.
  • Maximize limited resources to grow awareness, build desire, and harvest leads cost-effectively.
  • Maintain the commitment of the US/CA Dealer network.
  • Manage a budget of approximately $10m (combined local and global).
  • Leverage unique product and compelling proposition as a challenger brand.
  • Manage a direct report (with potential for growth).
  • Collaborate seamlessly with the central team dedicated to the North American market.
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