This critical role is to lead marketing for the America’s region working in full collaboration with the central team. The aim is to maximise our limited resources to ensure that we grow awareness, build desire and harvest leads in the most cost-effective way possible and maintain the commitment of the US/CA Dealer network. This role is a significant in the Global Marketing/Commercial organization. The America’s represents around 60% of Grenadier volume and the viability of the business depends on this market. The combined local and global Budgets are around $10m, we expect to always ‘punch above our weight’ and as a challenger brand we will always look to leverage our unique product and compelling proposition of being a Grenadier owner. The role currently has one direct report, but that is likely to grow. This role needs to seamlessly work in open and trusting collaboration with the central team, the combined team is dedicated to the success of the North American market. Budget approval ultimately sits with the central team/CEO.
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Job Type
Full-time
Career Level
Senior