Senior Marketing Manager, ABM Execution & Campaign Operations

Candescent•Atlanta, CA

23h

About The Position

Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels. Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection. We are seeking a highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy. This role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordination—ensuring programs move from concept to launch efficiently and effectively. This is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drive pipeline.

Requirements

10-15 years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns
Strong campaign execution skills with the ability to manage multiple programs simultaneously
Excellent project management and organizational skills (this is critical)
Experience working with agencies and cross-functional teams
Comfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.)
Familiarity with marketing automation, CRM, and ABM platforms
Detail-oriented with a bias for action and follow-through

Responsibilities

Execute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social)
Translate ABM strategy into actionable campaign plans with clear deliverables and timelines
Manage campaign calendars and ensure consistent execution across programs
Serve as the central hub for campaign execution—tracking milestones, dependencies, and deliverables
Partner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward
Coordinate with external agencies and vendors to ensure timely and high-quality output
Support execution of 1:1, 1:few, and 1:many ABM programs
Help operationalize targeting, segmentation, and account engagement tactics
Ensure campaigns align to defined ICPs, account priorities, and sales objectives
Develop and/or adapt light campaign content (emails, landing page copy, social posts)
Create or manage simple campaign visuals and assets (presentations, one-pagers, light graphics)
Ensure messaging consistency across touchpoints
Track campaign performance and support reporting efforts
Maintain campaign documentation, workflows, and processes
Identify opportunities to improve execution efficiency and campaign effectiveness