Senior Marketing Lead – Touring Production

Cirque du Soleil Entertainment Group • Las Vegas, NV

1d • Hybrid

About The Position

The Senior Marketing Lead is responsible for leading the go-to-market strategy, campaign execution, and commercial performance of a new touring Big Top production (BT2027) across all North American markets. This role combines creative marketing leadership with strong commercial accountability, ensuring the show is positioned as a must-see, culturally relevant experience while delivering strong revenue results. The role connects brand, marketing, pricing, CRM, digital channels, and on-site revenue drivers into a cohesive system that maximizes attendance, pricing power, and overall audience value.

Requirements

• 10–15+ years of senior marketing experience
• Proven track record launching and driving performance for ticketed experiences or events
• Strong experience in integrated marketing, demand generation, and performance optimisation
• Solid commercial understanding of pricing, conversion, and revenue drivers
• Experience working across multiple markets and stakeholders
• Strong strategic thinking with commercial awareness
• Ability to balance creative excellence with performance focus
• Data-driven decision making and optimisation mindset
• Ability to operate across multiple disciplines and stakeholders
• High ownership and execution discipline

Nice To Haves

• Experience in touring productions, live entertainment, sports, or premium consumer brands
• Experience working with promoters, venues, and external partners
• Exposure to CRM, digital optimisation, and audience lifecycle strategies
• Experience supporting sponsorship or partnership integration

Responsibilities

• Develop and lead the 360° marketing and communications strategy across all channels (brand, digital, PR, social, performance marketing)
• Translate creative and artistic vision into compelling, consumer-facing campaigns
• Ensure consistency and quality across markets while allowing for local adaptation
• Oversee content, creative development, and media planning to maximize reach and engagement
• Work closely with Revenue Management and Ticketing to align demand generation with pricing strategy
• Monitor and optimise campaign performance against revenue objectives (ATP, occupancy, conversion)
• Identify opportunities to strengthen pricing confidence and improve yield
• Contribute to improving spend per head through alignment with guest experience (F&B, merch, VIP)
• Design and execute phased go-to-market strategies (build → launch → sustain → close)
• Drive strong pre-opening demand and sustained in-market performance across all tour markets
• Optimize media mix, targeting, and messaging using data and audience insights
• Ensure alignment between global direction and local execution
• Act as a key bridge across: Digital and website (customer journey, conversion), CRM (segmentation, lifecycle, repeat attendance), Group sales (volume channels and partnerships), Revenue management (pricing and inventory), Guest experience teams (on-site monetisation)
• Ensure all functions contribute to a shared commercial objective
• Develop campaigns and activations that position the show as a must-see cultural experience
• Identify and leverage cultural trends, communities, and influencers
• Work with Communications teams to build visibility and relevance beyond paid media
• Strengthen the show’s presence in key markets and among target audiences
• Support Sponsorship teams by ensuring the show delivers: Strong brand positioning for premium partners, Integration opportunities within campaigns and experience
• Leverage partnerships to extend campaign reach and enhance audience engagement
• Develop clear, practical marketing toolkits including: Messaging frameworks, Campaign playbooks and timelines, Best practices for media and execution
• Ensure local teams, agencies and partners are equipped to execute effectively
• Track campaign performance and audience behaviour across markets
• Continuously refine strategy to improve ROI and effectiveness
• Capture learnings to support performance across future touring productions

Benefits

• Group insurance program and other benefits that we will be happy to present to you
• Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed