Senior Vertical Marketing Lead

AfterShip•Toronto, ON

7h•Hybrid

About The Position

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants. AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint. AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases. Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide. You will build and scale AfterShip’s vertical marketing program from the ground up, creating the playbook for how we break into and grow strategic industry segments. Each quarter, you’ll partner closely with sales leadership to identify 2–3 strategic verticals, then develop and execute targeted go-to-market strategies designed to engage high-value accounts within those industries. You’ll lead integrated campaigns across paid media, content, ABM platforms, events, lifecycle marketing, and more — focusing on a curated set of priority accounts at a time. Your ultimate goal is to generate high-quality pipeline and drive qualified opportunities for the sales team. This role comes with a broad mandate, significant autonomy, and direct support from the VP of Marketing, giving you the opportunity to shape a high-impact growth engine from day one. You’ll report directly to the VP of Marketing and work cross-functionally with teams across Sales, Product Marketing (PMM), Performance Marketing, Lifecycle, Content, and Events to bring integrated vertical campaigns to life.

Requirements

8+ years of experience in B2B SaaS marketing, with a proven track record of owning vertical, segment-specific, or ABM-driven demand generation programs, is a must.
Hands-on expertise across multiple demand channels, including paid media, lifecycle marketing, sales enablement, and events. You know how to scope the work, apply current best practices, and identify when something isn’t working.
Strong track record of partnering closely with sales to co-own pipeline generation — not simply passing leads over the fence.
A true 0-to-1 builder who prefers creating systems and playbooks from scratch over inheriting established ones. Comfortable operating with ambiguity and a broad mandate.
Highly outcomes-oriented and commercially minded. You measure success in pipeline generated and revenue closed, not vanity metrics.
Direct, collaborative, and intellectually rigorous. You bring analytical thinking, welcome feedback, and know when to challenge assumptions constructively.
An exceptional cross-functional collaborator who builds trust quickly across teams and geographies, communicates proactively in async environments, and brings structure and rigor without creating friction.

Responsibilities

Set vertical strategy: Each quarter, identify priority verticals with sales leadership and design the multi-channel motion against each one.
Orchestrate 1-to-few campaigns: Run integrated campaigns across paid, lifecycle, content, ABM, and events, targeting a few hundred named accounts per vertical.
Co-own pipeline with sales: Embed in the GTM rhythm. Run weekly pipeline reviews. Build feedback loops to ensure lead quality.
Develop vertical assets: Partner with PMM and Content to commission the case studies, decks, and outbound assets reps need to win.
Measure what matters: Own sourced and influenced pipeline within your verticals. Report weekly to the VP Marketing.