Senior Engagement Strategist

The Vanguard Group • Malvern, PA

13h • Hybrid

About The Position

Vanguard is seeking a Senior Marketing Engagement Strategist to lead integrated, data-driven marketing campaigns that deepen audience engagement and drive business results. This role partners with cross-functional teams to develop and optimize omni-channel strategies, leveraging analytics and best practices. Ideal candidates bring 7+ years of experience, strong analytical and communication skills, and expertise in customer journeys and marketing technology platforms.

Requirements

• 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization.
• Strong analytical skills with proven experience using data to drive marketing strategy.
• Deep understanding of customer journeys and personalization techniques.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Nice To Haves

• Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus.

Responsibilities

• Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs.
• Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints.
• Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals.
• Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics.
• Use data and analytics to inform strategy, optimize campaigns, and measure performance.
• Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions.
• Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.
• Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.

Benefits

• Hybrid working model designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
• Mission-driven and highly collaborative culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior