Senior Marketing Director

BGIS • United States,

6d • $115,000 - $130,000 • Remote

About The Position

The Senior Director, Marketing is accountable for defining and executing the organization’s enterprise-wide marketing strategy in alignment with corporate growth objectives, brand positioning, and revenue priorities. This role provides strategic direction across all marketing disciplines, including brand, digital, content, demand generation, communications, and stakeholder engagement. The Senior Director, Marketing translates business strategy into integrated marketing roadmaps, ensures consistent brand governance, and partners closely with executive leadership, business development, and operations to drive measurable outcomes.

Requirements

• 10+ years of progressive marketing experience, including senior leadership roles.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent considered an asset.
• Proven experience leading enterprise level marketing strategy.
• Strong business acumen with the ability to connect marketing outcomes to revenue, growth, and reputation.
• Executive level communication, influencing, and presentation skills.
• Demonstrated success leading managers and senior professionals.
• Deep understanding of brand strategy, integrated marketing, and performance measurement.
• Experience operating in complex, matrixed, or multi business environments.
• Ability and willingness to travel.
• Current valid driver’s license and ability to provide personal transportation for meetings and job visits away from the office with reimbursement.

Nice To Haves

• MBA or equivalent considered an asset.

Responsibilities

• Demonstrates strong, competent leadership for team members to guide them in reaching their full potential and meeting their objectives, which supports achievement of our corporate goals.
• Full involvement with recruiting talent.
• Provides mentoring, coaching and guidance to all team members.
• Objectively recommends compensation adjustments.
• Manages all aspects of performance.
• Define and own the enterprise marketing strategy, ensuring alignment with corporate vision, growth priorities, and market positioning.
• Serve as a strategic advisor to senior leadership on brand, market trends, clients’ insights, and competitive dynamics.
• Establish clear marketing objectives, success metrics, and multi-year roadmaps that support business outcomes.
• Set the strategic direction for integrated marketing programs, including digital, content, campaigns, and communications.
• Oversee demand generation and pipeline support strategies in partnership with business development and sales leadership.
• Ensure marketing initiatives are insight driven, and scalable across regions and business lines.
• Balance short term performance goals with long term brand and market development.
• Establish KPIs, dashboards, and governance frameworks to measure marketing effectiveness and ROI.
• Translate performance data into executive level insights and recommendations.
• Continuously optimize marketing investment based on business impact, not channel performance alone.
• Partner closely with executive leadership, operations, HR, and business development to ensure marketing alignment with enterprise priorities.
• Manage relationships with external agencies, consultants, and strategic partners.
• Own the marketing budget, resource allocation, and investment prioritization.
• Establish governance frameworks for campaigns, brand usage, and external communications.
• Ensure compliance with corporate, legal, and reputational standards.
• Proactively identify and mitigate brand and communication risks.

Benefits

• Paid Time Off: Start with 128 hours, increasing to 168 hours with tenure.
• Paid Holidays: 7 annually (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas)
• 401(k) Match: 5% employer contribution
• Company issued cellphone and Laptop.
• Comprehensive Benefits: Health, life, and disability coverage
• Corporate Discounts: Exclusive perks through ADP
• Career Development: Ongoing technical training and certifications
• Growth Opportunities: Clear paths for advancement and relocation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior