Senior Director, Marketing Strategy

Blend360•Columbia, MD

About The Position

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. Blend's marketing function has grown into a global operation that spans the full marketing funnel, from brand and market perception through demand and pipeline. We are looking for a senior marketing leader to partner with the Head of Global Marketing to drive impact. Blend has a clear identity and a real point of view. This role takes that foundation and expands it. The goal is to make the story land harder in the markets we are going after and extend it into the categories and regions we are moving into next, with tangible impact on the business. That means shaping how we describe ourselves, holding the through-line across various areas that reach the market, and making sure the story is consistent whether it shows up in an analyst evaluation, a press release, a conference stage, or with our partners and clients. That partnership will look different depending on the work. Some of it is collaboration: setting strategy together, pressure-testing decisions, working through team scalability. Some of it is trusted ownership: taking a set of priorities, being accountable for the outcome without needing to check in, and managing a team with driven execution. The shape of this role will also evolve as the business does. Today the center of gravity sits in business storytelling: translating growth objectives into a narrative the market believes, and making sure it holds up wherever Blend is evaluated. Over time it is likely to expand into growth priorities like events, partner marketing, and demand.

Requirements

A track record of owning a significant piece of a marketing organization and being accountable for its results.
Depth in brand, corporate communications, or integrated marketing, with earned media experience and enough analyst relations exposure to hold your own with the firms in our category
Genuine editorial judgment. You can tell strong writing from filler, you can fix it yourself, and you can teach others to see the difference
Scope that has spanned multiple marketing disciplines, and comfort operating outside your deepest area of expertise
Fluency in the technology industry and how technical narratives can show up in market with accuracy, credibility and differentiation
Comfort in professional services, or a clear pattern of learning a new industry fast and earning credibility in it quickly
Experience managing marketers and hiring senior people
Executive presence with a CEO and senior leadership team, and the judgment to know when to decide and when to escalate
The temperament for a role that will change. Much of this work is bringing structure to things that do not have it yet, and the priorities will move as the business grows

Nice To Haves

Experience within service-based business, technology industry and the partner-ecosystem; especially how service partners work with technology hyper scalers
Having built or scaled a marketing function through a growth or transaction cycle
Practical, hands-on use of AI in your own marketing work rather than a theoretical interest in it
Experience marketing across LATAM or EMEA, or working across languages and regional buying cultures
Experience with a rebrand, repositioning, or category-definition effort
Established relationships with Forrester, Gartner, Everest Group, or similar

Responsibilities

Sharpen how Blend describes itself in market, including category positioning, differentiation against the firms we compete with, and the through-line that connects our thought leadership
Own the messaging architecture that campaigns, events, sales enablement, executive communications, and partner materials all draw from
Establish the editorial standards and governance that keep the story consistent across regions, functions, and channels, and define what good looks like so the standard survives without you in the room
Serve as the editorial check on the work that carries the most reputational weight: press releases, analyst responses, executive bylines, and launch narratives
Ability to define success metrics, track and develop reporting that supports decisions made in this area and their expected or actual impact to the business.
Own how the business storyline lands publicly — earned media, thought leadership, and executive visibility that put Blend's leaders in the conversations that shape our market
Guide the analyst relations approach alongside the Head of Global Marketing and the senior leadership team: which evaluations we pursue, what we say in them, and how we build durable standing with the firms that define our category
Turn client outcomes into credible, well-sourced proof that carries weight with buyers, analysts, and media
Partner with the Head of Global Marketing on the annual and quarterly plan, translating company growth priorities into sequenced, resourced marketing work
Own the measurement framework for your areas: what we are accountable for, how it is tracked, and how it gets reported to the executive team and the board
Bring rigor to investment decisions, including where to spend, where to stop, and what tradeoffs we are making
Build the growth capacity that makes the storyline usable — enablement, client-facing materials, and proof that moves an account conversation forward with sales and the client business units
Align the events calendar and partner motions to the same storyline and the same target accounts, so what a buyer hears from a stage, a partner, and our teams is one consistent story
Lead a group of marketers spanning communications, content, design, and enablement, and grow the team as the plan requires
Coach senior individual contributors and managers, set performance expectations, and build a bench
Bring resources and operating consistency to the global teams that carry growth — shared knowledge, shared content, and reuse that compounds across regions instead of restarting in each one
Run the cadence that keeps a distributed global team aligned and engaged
Push the function's AI-native operating model forward, using the tooling and knowledge infrastructure the team is building rather than treating it as a side project