Senior Strategy Director

Marketing For Change•Orlando, FL

3d•$100,000 - $120,000•Hybrid

About The Position

Marketing for Change is an independent national advertising firm propelled by behavioral science and focused on social change. They are seeking a Senior Strategy Director with a deep understanding of social change missions, and the experience to counsel existing clients and lead marketing/advertising campaigns. This is an ideal role for a leader seeking to direct client campaigns to accelerate impact, especially in the area of health and healthcare.

Requirements

6+ years of experience in integrated campaign leadership, including experience in public health, healthcare or a related field.
Proven ability to be a trusted advisor who maintains and grows client relationships.
Experience translating research insights into breakthrough marketing and communication strategies that produce measurable behavior change for good.
A deliberately developmental leader of a high-performing team who champions a learning culture.

Responsibilities

Own strategic direction across a portfolio of client campaigns where the bottom line is not selling products, but behavior change and social impact.
Counsel sophisticated nonprofits, foundations, government agencies and others on our use of consumer research and the Behavioral Determinants Framework to drive creative approaches to some of the most daunting challenges of our time, from mental health to healthcare access.
Lead the account execution of integrated projects from campaign development through implementation across consumer research, digital media, and creative and content development.
Mentor high-performing strategists, planners and coordinators to lead client-facing interactions and provide the direction and coordination needed for campaigns to succeed.