Senior Director, Marketing

Centene Corporation•Remote-MO, MO

3d•$148,000 - $274,200•Hybrid

About The Position

Centene is advancing Individual Coverage Health Reimbursement Arrangement (ICHRA) adoption as a market-based alternative to traditional employer-sponsored health insurance. The ICHRA model combines predictable employer healthcare spending with employee choice and portability. This role will play a pivotal role in building and scaling our growing ICHRA-focused insurance business. The Senior Director, Marketing will drive market-leading business acquisition growth and retention through national operating scale and consumer-insight driven marketing activations for our ICHRA plans.

Requirements

Bachelor’s degree in Marketing, Business Administration, Marketing or related field.
10+ years of experience in marketing within a regulated industry required.
Proven track record in organization and talent management including experience in successfully leading change and demonstrated strength in talent leadership.
Demonstrated success in partnering with, and influencing, key internal and external stakeholders within a complex business environment.

Nice To Haves

Master’s degree preferred.
health care industry experience in group benefit administration strongly preferred.

Responsibilities

Build 5-year, growth oriented, integrated multichannel marketing strategies across multiple touchpoints and channels.
Build and execute associated annual marketing plans, inclusive of critical connection to line-of-business (LoB) and sales teams to deliver growth & financial commitments.
Lead marketing team and agency partners to successfully execute annual plans, including creative and content, omnichannel media – spanning linear DRTV, CTV, digital and social media, search, radio, out-of-home – web, SEO, and direct mail.
Partner with Marketing Operations & Analytics to advance critical capabilities in DRTV for certain marketing products, precision marketing and data analytics to improve ROI and program effectiveness and enable ROI driven investment decisions and scenario planning.
Ensure relevance to target audiences, with in-language, in-culture content and media.
Set and optimize BME investment to ensure effective and efficient allocation across all investment priorities.
Lead day-to-day partnership with key agency partners, including creative, media, and SEO.
Support development of agency scopes-of-work and budgets.
Create a digital-first marketing team & culture that is consumer & market obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early adopt new capabilities and technologies.
Create a culture of learning, performance, inclusion, health and giving back to the community.
Role model and advance inclusive leadership behaviors.
Equip all people managers with training and coaching to recruit and decisively manage talent, holding talent accountable to clear goals and performance standards, and accelerating development of diverse talent through sponsored programs and active mentorship.
Empower teams to act with speed, agility, and accountability, ruthlessly cutting low value-added discussion, meetings, and work to enable strong focus on consumer & marketplace trends and critical action against key priorities.
Actively influence partners to develop robust new products and ensure customer insights and needs are incorporated in long-lead new products and business opportunities.
Collaborate effectively with all business partners, with strong fluency and engagement across Product, Sales, Operations, Finance, HR, Compliance, etc. to enable business results, integrated delivery of business commitments and a high-performance culture for the team.