Senior Marketing Director – Demand Generation & ABM

Wiley

10d • £106,500 - £156,100

About The Position

We're seeking a strategic, results-oriented Senior Marketing Director to lead cutting-edge B2B marketing for our corporate markets. You'll develop and execute modern, AI-driven marketing strategies from predictive, intent-based account targeting to always-on demand orchestration to accelerate revenue growth, providing leadership across demand generation and account-based marketing (ABM). You'll work closely with leaders to position Wiley as a market leader in enterprise AI, software solutions, information services, and content platforms.

As Senior Marketing Director, you'll lead demand generation and field marketing strategy and execution, with ABM as a core competency, operating as a true partner to sales leadership and their account teams. You'll build joint go-to-market plans with sales to target must-win accounts, developing highly customised, insight-led propositions and 1:1, 1:few, and cluster marketing programmes for top accounts within key verticals. You'll work closely with the Senior Director, Product Marketing and Customer Insights to ground campaigns in customer insight and competitive intelligence, and lead a high-performing team while championing adoption of AI and next-generation martech. This is a senior leadership role for a strategic, entrepreneurial thinker who thrives on working hand-in-hand with sales to win and grow the accounts that matter most.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Extensive international marketing leadership experience marketing to pharma, life sciences, and corporate R&D buyers, with a deep understanding of how these markets evaluate and buy enterprise AI, software, and data/analytics solutions
• Proven track record working in close partnership with sales, co-owning account plans and pipeline outcomes, and targeting must-win accounts with highly customised propositions, including 1:1, 1:few, and cluster marketing programmes for top accounts across key verticals
• Fluency in modern B2B martech, intent data and predictive platforms (e.g. zoominfo), CDPs, and AI-powered personalisation tools, plus core marketing automation (Salesforce Marketing Cloud) and CRM (Salesforce) — with a track record piloting emerging capabilities ahead of the market and turning them into measurable pipeline and revenue gains
• Strong analytical and strategic thinking, an entrepreneurial, commercially focused mindset, and demonstrated success building and scaling high-performing marketing organizations, including leading executive teams and influencing senior leaders to drive enterprise-level change

Responsibilities

• Develop and execute a comprehensive marketing strategy for our suite of products for R&D audiences (Applied Research Intelligence, Audience Solutions and Database Solutions), aligned with business objectives and revenue targets
• Lead demand generation programs across digital, events, content, and field marketing channels, using predictive analytics and intent data to identify and prioritise in-market accounts and buying committees
• Partner directly with sales leadership and account teams to jointly target must-win accounts, designing highly customised propositions and dedicated 1:1, 1:few, and cluster marketing programmes for top accounts within key verticals — while balancing demand generation and ABM as complementary strategies
• Partner with the Senior Director, Product Marketing and Customer Insights to translate Voice of Customer findings, positioning, and competitive intelligence into targeted campaigns
• Lead, mentor, and develop a high-performing marketing team across multiple disciplines, markets, and geographies, while owning a modern martech stack (CDP, intent data, and AI-powered personalisation and content tools) and driving rigorous pipeline and revenue attribution
• Act as a close, trusted partner to sales - embedding marketing into account planning, territory strategy, and the sales cycle - while collaborating with product, customer success, and other business units

Benefits

• meeting-free Friday afternoons allowing more time for heads down work and professional development
• robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow
• competitive compensation
• comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior