Senior Marketing Data Analyst

Parkview Health•Fort Wayne, IN

13h

About The Position

Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director, is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing performance. By collecting, organizing, and analyzing data from multiple sources, identifies trends, measures marketing effectiveness, and provides strategic recommendations to enhance campaign performance. Conducts advanced statistical analyses, developing insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau, and collaborating with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring. Additionally, contributes to long-term marketing strategy by defining data requirements, enhancing reporting capabilities, and supporting the implementation of new technologies and automation processes. Conducts qualitative and quantitative research and uses mixed-method approaches to data analysis. Writes technical memos that document data processing decisions and summarize the quality of data. Analyzes and synthesizes research findings into key insights for stakeholders. Creates, manages and maintains dashboards and reports. Assists in the design, implementation, and enforcement of data infrastructure security and system policies. Mentors junior analysts and upholds data governance best practices to ensure data integrity.

Requirements

Bachelor’s degree in statistics, mathematics, economics, education, social sciences, or related fields
7 years of experience in marketing data analytics
Strong problem-solving skills
Strategic mindset
Ability to translate complex data into actionable business insights
Ability to lead activities
Ability to collaborate effectively with other marketing/communications leaders
Ability to create, restructure, and manage large datasets, files, and systems

Nice To Haves

Master’s degree preferred
Healthcare experience preferred
Experience with CPD platforms, CRM systems, Google Analytics, Tableau SQL, Python and other data automation, integration and visualization technologies, strongly preferred

Responsibilities

Manage daily marketing intelligence activities
Ensure data accuracy
Uncover insights that optimize marketing performance
Collect, organize, and analyze data from multiple sources
Identify trends
Measure marketing effectiveness
Provide strategic recommendations to enhance campaign performance
Conduct advanced statistical analyses
Develop insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau
Collaborate with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring
Define data requirements
Enhance reporting capabilities
Support the implementation of new technologies and automation processes
Conduct qualitative and quantitative research and use mixed-method approaches to data analysis
Write technical memos that document data processing decisions and summarize the quality of data
Analyze and synthesize research findings into key insights for stakeholders
Create, manage and maintain dashboards and reports
Assist in the design, implementation, and enforcement of data infrastructure security and system policies
Mentor junior analysts
Uphold data governance best practices to ensure data integrity