Senior Marketing Consumer Insights Lead

Airbnb

6h•Remote

About The Position

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. You will be joining Airbnb's Consumer Insights & Research team — a team on a mission to elevate human insight to fuel smarter decisions across the business. As the dedicated insights partner for the Marketing organization, you'll work in a collaborative, fast-moving environment where curiosity and consumer empathy are deeply valued. You'll report to the Head of Consumer Insights and partner closely with Marketing leadership, as well as cross-functional collaborators across Product, Innovation, and broader Research leadership. In this role, you will serve as the authoritative voice on consumer perception, brand equity, and audience understanding — ensuring that Airbnb's marketing strategies are grounded in a deep, continuously refreshed view of the consumer. You will own and evolve Airbnb's brand health tracking program, translating complex data into clear strategic implications that directly influence how the brand is positioned and prioritized. Success in this role means marketing leadership consistently relies on your insights to shape briefs, campaigns, and audience strategies — with measurable impact on brand equity trends and audience engagement.

Requirements

12+ years of consumer insights experience, with significant time spent in a marketing insights context supporting brand strategy, audience understanding, or marketing effectiveness.
Deep expertise in brand health tracking — including owning or significantly contributing to a brand measurement framework covering equity, perception, and positioning metrics.
Strong command of audience research and segmentation, with demonstrated ability to build rich, actionable consumer portraits that inform marketing strategy.
Familiarity with media measurement approaches and the ability to connect campaign performance data to shifts in brand perception and consumer sentiment.
Expertise across a wide range of qualitative and quantitative research methodologies, with familiarity in advanced analytic techniques and emerging tools, including AI-powered research methods.
Exceptional storytelling and communication skills — able to distill complex consumer data into clear, compelling narratives that influence senior stakeholders.
Demonstrated experience managing and developing individuals, with a track record of modeling high standards for insight quality and stakeholder engagement.
A degree in research, marketing, or social sciences.

Responsibilities

Own and steward Airbnb's brand health tracking program — monitor brand equity trends over time, maintain the measurement framework, and translate findings into clear, actionable implications for brand and marketing strategy.
Partner with Marketing leadership as the go-to expert on the voice of the consumer, ensuring consumer knowledge is embedded in strategies, briefs, and priorities from the earliest stages of planning.
Design and execute qualitative and quantitative research projects — spanning focus groups, in-depth interviews, ethnographies, online communities, and surveys — balancing in-house execution with vendor-managed projects.
Coach and support a direct report who owns Airbnb's media measurement program, connecting their work to broader brand strategy and ensuring media investment insights are translated into meaningful implications for consumer perception.
Prepare and present research findings in concise, visually compelling formats for senior stakeholders — always surfacing the "so what" to inspire action and drive decisions.
Collaborate with the broader Research leadership team — across Consumer, Product, and Innovation Insights — to synthesize across workstreams, avoid silos, and identify emerging opportunities or gaps in consumer understanding.