Senior Marketing Consultant – Life Insurance & Annuities

AmeriLife•Remote, CT, MA

5d•$100,000 - $125,000•Remote

About The Position

Saybrus Partners is seeking a strategic, results-driven Senior Marketing Consultant to lead marketing initiatives supporting our life insurance and annuity solutions. This is a high-impact, fully remote role where you’ll partner across Saybrus’ channel management and external partners to develop and deliver marketing programs that drive advisor engagement and business growth. The ideal candidate brings a strong background in financial services marketing, excels at translating complex concepts into clear messaging, and is comfortable balancing strategy with hands-on execution. This role also involves collaboration with sales managers and contacts at Saybrus’ key partners, and regular opportunities to present to senior leadership.

Requirements

5–7+ years of marketing experience, preferably in financial services
Life insurance and/or annuity experience strongly preferred
Strong understanding of advisor distribution channels (independent, broker-dealer, RIA, etc.)
Exceptional writing and editing skills with the ability to simplify complex financial concepts
Experience executing multi-channel marketing campaigns (digital + traditional)
Familiarity with marketing automation tools (e.g., Pardot, Marketo, HubSpot, Active Campaign, etc.)
Strong project management and organizational skills with the ability to manage multiple priorities
Strategic thinker who can build trusted relationships with key stakeholders and influence cross-functional teams and drive alignment
High attention to detail with the ability to thrive in a fast-paced, remote environment

Responsibilities

Lead the development and execution of integrated marketing campaigns across digital and print channels
Partner with sales and channel leadership to identify opportunities that drive advisor engagement and revenue growth
Create clear, compelling messaging that simplifies complex life insurance and annuity concepts for advisors and clients
Develop and deliver marketing content including brochures, sales collateral, presentations, email campaigns, social media, web content, and case studies
Track campaign performance, lead generation and results to ensure effectiveness and opportunities for improvement
Manage projects end-to-end, ensuring timelines, quality, and compliance requirements are consistently met
Support product or initiative launches with positioning, messaging, and go-to-market strategies
Collaborate cross-functionally with internal stakeholders and external partners to deliver high-quality marketing programs that align with partner goals and requirements
Work closely with compliance teams to ensure all communications meet regulatory standards
Develop targeted strategies for key distribution partners, market segments, and focus firms
Contribute to advisor and internal training initiatives through marketing and educational content