Senior Marketing Automation & Lifecycle Manager

Lightspeed Commerce, Inc. • Ottawa, ON

12d • Remote

About The Position

We’re looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel - from awareness to adoption to utilization.

Requirements

• Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)
• Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns)
• Proficiency in SQL and working with data to define and activate audience segments
• Experience collaborating cross-functionally with Product, Engineering, and Data teams
• Strong understanding of funnel metrics, conversion optimization, and lifecycle performance
• Experience with email development (HTML/CSS) and dynamic content personalization

Responsibilities

• Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)
• Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
• Transition marketing from batch campaigns to trigger-based, behavior-driven messaging
• Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies
• Develop scalable personalization frameworks and reusable campaign templates to accelerate execution
• Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage)
• Ensure lifecycle communications are reliable, compliant, and scalable
• Act as the connector between marketing, technical teams, and business stakeholders

Benefits

• Flexible paid time off and remote work policies
• Equity options
• Contributions to your pension plan
• Training opportunities to grow your skills and career
• Health and wellness credit
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees to sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed