Senior Marketing Automation & Lifecycle Manager
Lightspeed Commerce
•Remote
About The Position
We are looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. This role involves building and designing both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the entire funnel, from awareness to adoption to utilization. The position requires acting as a connector between marketing, technical teams, and business stakeholders.
Requirements
- Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)
- Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns)
- Proficiency in SQL and working with data to define and activate audience segments
- Experience collaborating cross-functionally with Product, Engineering, and Data teams
- Strong understanding of funnel metrics, conversion optimization, and lifecycle performance
- Experience with email development (HTML/CSS) and dynamic content personalization
Responsibilities
- Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)
- Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
- Transition marketing from batch campaigns to trigger-based, behavior-driven messaging
- Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies
- Develop scalable personalization frameworks and reusable campaign templates to accelerate execution
- Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage)
- Ensure lifecycle communications are reliable, compliant, and scalable
- Act as the connector between marketing, technical teams, and business stakeholders
Benefits
- Flexible paid time off
- Remote work policies
- Equity options
- Contributions to your pension plan
- Training opportunities to grow your skills and career
- Health and wellness credit
- Time off to volunteer
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program
- Enhanced parental leave
- Medical insurance
- Dental insurance
- Wellness insurance
- Life insurance
- Disability insurance
- RRSP plan and match
- Paid parental leave top-up
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
