Senior Marketing Automation Consultant

Granicus•Remote,

1d•$62,300 - $80,000•Remote

About The Position

The Senior Marketing Automation Consultant serves as an experienced strategic advisor and subject matter expert in marketing automation, digital strategy, and customer experience. This client-facing role is responsible for leading complex engagements, guiding clients through digital transformation, and delivering measurable outcomes using platforms like Act-On and other digital tools. The senior consultant brings deep expertise in marketing automation, especially with Destination Marketing Organizations (DMOs), and excels at translating data and insights into actionable strategies. This role requires an expert blend of technical proficiency, strategic thinking, and strong communication skills to drive client success and innovation.

Requirements

3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO
Proven success in a client-facing role with strategic influence and leadership responsibilities
Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems
Advanced analytical skills with experience in campaign performance analysis and optimization
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience mentoring or leading junior team members
Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools
Ability to manage multiple projects independently while contributing to team goals
Detail-oriented with a strong sense of accountability and ownership
Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment
Strong travel and tourism industry knowledge

Responsibilities

Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform
Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view
Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation
Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases
Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders
Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies
Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation
Mentor junior team members and contribute to the development of internal best practices and training materials
Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy
Contribute to thought leadership through internal documentation, webinars, and client-facing content