Senior Manager, Digital & Automation Marketing

Helix•United States - Remote,

1d•Remote

About The Position

We’re seeking a hands-on, AI-fluent, data-driven professional to set up, manage, and optimize Helix campaigns and digital positioning. You’ll focus on operational excellence: executing campaigns across digital platforms and touchpoints; ensuring seamless CRM integration; measuring performance; and advising the marketing & sales teams on refining messaging for Helix’s target audiences and ideal customer profiles (ICPs) based on insights & analytics.

Requirements

4–6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization.
Proven track record setting up and running CRM- and digital-led campaigns, with HubSpot experience strongly preferred.
Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations.
Hands-on experience with marketing & sales operations tools (Google Analytics, LinkedIn Campaign Manager, Hubspot, SEMrush or other SEO platforms, Hotjar, Zapier, etc.) and ability to work closely with software engineers.
Practical experience using AI tools to streamline reporting, analytics, campaign execution or marketing/sales operations.
A proactive, self-starting mindset with a relentless focus on 'what’s next'; someone who doesn't just manage existing workflows but actively seeks to disrupt and improve them through automation and AI-driven experimentation.

Responsibilities

Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X.
Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback.
Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs.
Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption.
Track, measure, and report on campaign and channel performance, defining marketing ROI to optimize resource allocation.
Build dashboards that translate data into clear insights for leadership and internal teams.
Run A/B tests and recommend optimizations to creative/content leads based on stakeholder and ICP engagement to maximize ROI.
Advise on setting yearly KPIs, review performance from previous years, and share key learnings to inform long-term strategic planning.
Use AI tools for reporting, insight generation, and workflow automation, supporting the entire marketing team’s efforts with custom-built, automated solutions and tooling within the company TechStack.
Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability.
Stay ahead of emerging AI tools that strengthen campaign execution and analytics.
Partner with the extended marketing team (content, product, partner) as well as Product and Sales to drive maximum engagement with our customers.
Manage external vendors or freelancers as well as third-party platforms, as needed, to support execution.