Manager Digital Marketing Automation

Fidelity Canada•Toronto, ON

4d•Hybrid

About The Position

The Manager, Digital Marketing Automation, will aim to create exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity’s digital channels. Responsibilities include campaign planning and execution, maintenance and continuous improvement optimization of marketing campaigns, leveraging marketing A.I. to create efficiencies, and other related marketing technology initiatives. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products and services.

Requirements

Strong critical thinking and problem-solving skills including the ability to leverage data to formulate solutions that address complex business problems.
Creative thinking with a passion for growth and performance marketing.
Excellent communication skills, both written and oral, are required.
The ability to multi-task and manage multiple ongoing projects.
Project management, organizational abilities and strong analytical skills essential.
University Degree (Bachelor Degree) Marketing, Business, Arts, Math, IT-related or Engineering background or equivalent work experience.
5+ yrs deep understanding of marketing automation (Marketo preferred).
Experience using CRMs (Salesforce preferred).
Understanding of sales enablement (e.g. Seismic).
Adobe Analytics certified; Marketo certified expert preferred.

Nice To Haves

Experience using digital analytics platforms for campaign reporting (e.g. Google Analytics, Adobe Analytics, Tableau).
Advanced knowledge of innovative marketing practices across multiple channels (email, webinars, SEM/SEO, display, social, events, etc.).
Database administration expertise is an asset.
Knowledge of website personalization tools is an asset (Adobe Test and Target).

Responsibilities

Lead a team in the development and maintenance of Fidelity’s digital channels to maximize distribution of our content to investors and advisors.
Ensure the efficient operations of Fidelity’s marketing automation and sales enablement platforms, along with other marketing technology.
Develop digital marketing and sales enablement strategies to support organizational goals.
Own and execute Fidelity’s marketing automation and sales enablement strategies.
Own the marketing automation and sales enablement platform roadmap and strategies.
Create tailored audience segments for maximum engagement and impact.
Act as the subject matter expert for Fidelity’s 1st, 2nd and 3rd party datasets.
Own the ongoing process that equips the sales teams to have consistently effective engagements with prospects and customers across the buyer journey.
Manage the efficient operations of Fidelity’s marketing automation and sales enablement platforms.
Identify trends and insights to optimize campaign performance.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to optimize user experience.
Collaborate with Sales, Marketing, Business Analytics and I.S. to develop a deep understanding of client preferences and design personalized customer journeys based on insights gleaned from data.
Work closely with Sales teams to create a backlog of high-value enhancements and features relating to marketing automation and sales enablement platforms.
End-to-end campaign execution includes design, development, launch, and tracking.
Automating content and campaigns.
Developing new campaigns on a quarterly basis aligning with Fidelity’s overall key messages and brand.
Executing lead nurture campaigns, re-engagement campaigns and onboarding campaigns to drive sales and build loyalty.
Supporting FIC fund launch campaigns using data driven approaches.
Developing and continuously refining lead scoring rules for handing over opportunities to the Sales teams.
Developing and documenting best practices including list management, optimization, data quality and troubleshooting.
End to end project management and production of all performance related materials (MarketPulse, FundPulse, Fact Sheets, Quarterly Fund Review, Performance Updates).
Produce regular reporting and campaign tracking to increase marketing effectiveness.
Partnering with internal stakeholders such as Sales and Business Analytics to understand client segments.
Tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales.
Leveraging campaign analytics, along with industry, customer and competitor insights to inform strategies and tactics.
Optimizing marketing automation programs for maximum performance.
Identifying and scaling marketing best practices – highest open rates, click through rates, form complete rates, engagement.
Using industry best practices such as A/B testing and database segmentation to constantly refine learnings and improve performance.
Developing regular reporting on campaign performance.
Advising and assisting Marketing teams on automation, digital execution and A.I.-related projects.
Working with internal technology partners to find innovative solutions to business problems.
Collaborating with stakeholders such as Sales, Business Analytics, Finance and I.S. to build business cases for initiatives.
Defining and writing business requirements for new projects and initiatives.
Reviewing and signing off on business requirements for related projects and acting as SME as needed.
Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

Benefits

Competitive annual range of $146,000 to $164,000, based on your experience and qualifications.
RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.
Flexible working arrangements - 100% remote, hybrid, and in office options.
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy.
Parental leave top-up to 100% of your salary for a period of 25 weeks.
Up to $650 for home office equipment.
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice.
Diversity and inclusion programs, including an active network of Employee Resource Groups.
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.