Digital Marketing Automation Analyst

SCU Credit Union • Brockton, MA

1d • $35 - $41 • Hybrid

About The Position

SCU Credit Union is seeking a Digital Marketing Automation Analyst to join their Marketing team. This role is ideal for a data-driven, curious, and detail-oriented marketer who understands the importance of delivering the right message to the right member at the right time. The analyst will integrate marketing technology, member data, automation, digital communications, and analytics to create personalized experiences that enhance member engagement and drive growth. This position involves understanding members, identifying connection opportunities, and building automated journeys for more relevant and effective interactions. The role requires collaboration with various departments including Marketing, IT, Business Applications, Retail, Lending, Compliance, and external agency partners to translate data and insights into effective marketing strategies and measurable outcomes.

Requirements

• At least 4–5 years of marketing experience, preferably within financial services.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related discipline.
• Experience owning or administering MCIF software; Fusion Analytics experience preferred.
• Experience building and managing marketing automation workflows and multi-step, triggered customer journeys using platforms such as Digital Onboarding, HubSpot, Marketo, Salesforce Marketing Cloud, or similar technologies.
• Working knowledge of audience segmentation, suppression logic, email deliverability, and marketing compliance requirements, including CAN-SPAM, opt-in/opt-out, and data privacy.
• Experience building dashboards, automated reports, and creating and interpreting MCIF and related reports.
• Strong analytical, statistical, and problem-solving skills with excellent attention to detail.
• Ability to manage multiple projects independently while balancing changing priorities and deadlines.
• Excellent communication, organization, and project management skills.
• Reliable, flexible, collaborative, and adaptable in a changing environment.
• Proficiency with Microsoft Office, Adobe Acrobat, and Google Analytics applications.
• Familiarity with member data platforms/CDPs.
• Experience with digital personalization tools.
• Maintain current knowledge of digital marketing practices, marketing technology, member engagement strategies, data privacy requirements, and applicable financial services regulations.
• Comply with all applicable federal and state laws, regulations, credit union policies, and training requirements.

Nice To Haves

• Experience with predictive or propensity modeling.

Responsibilities

• Build, implement, and maintain automated marketing campaigns and member lifecycle journeys across various digital channels (email, online banking, mobile banking, websites, social media).
• Create campaigns to support account acquisition, product adoption, cross-selling, retention, member education, and overall engagement.
• Build targeted member segments using demographic, behavioral, product, transaction, and engagement data.
• Develop personalized and triggered communications based on member needs, behaviors, and interactions.
• Ensure automated communications are accurate, timely, accessible, engaging, and consistent with SCU’s brand.
• Apply A/B and multivariate testing to optimize campaign performance across audiences, channels, creative, messaging, offers, timing, and segmentation.
• Serve as the primary owner of the MCIF database, including running queries, generating lists, and performing monthly maintenance, updates, balancing, validation, and data extracts.
• Maintain accurate membership, product, and profitability data.
• Own the credit union’s marketing automation platform and workflows, including configuration standards, campaign frameworks, templates, communication rules, and documentation.
• Maintain data quality, governance, and compliance across MCIF and marketing automation platforms.
• Monitor automated campaigns and resolve data, workflow, delivery, integration, and other issues.
• Maintain accurate campaign documentation, workflows, data definitions, and process documentation.
• Identify opportunities to automate manual processes and improve marketing operations efficiency and consistency.
• Track, measure, and report on digital marketing and lifecycle performance using dashboards, automated reports, and data analytics tools.
• Analyze engagement, conversion, product adoption, and ROI to identify improvement opportunities.
• Analyze member transaction data, surveys, demographics, and engagement trends to identify product needs and opportunities.
• Apply predictive, demographic, and propensity modeling to support targeting and marketing recommendations.
• Develop actionable insights to help Marketing and business partners understand member behavior and make informed decisions.
• Lead market research and competitive intelligence initiatives, including member surveys, peer benchmarking, and industry trend monitoring.
• Identify emerging digital marketing trends, member needs, and growth opportunities.
• Maintain current knowledge of marketing automation, digital engagement, analytics, personalization, and financial services marketing best practices.
• Translate research and industry insights into recommendations for improved member engagement and marketing effectiveness.
• Collaborate with IT, Business Applications, Retail, Lending, Compliance, and agency partners to integrate and validate data across systems.
• Partner with Compliance to ensure marketing campaigns and automated communications adhere to regulatory and advertising requirements.
• Collaborate with internal teams to ensure reporting accuracy, data reliability, and alignment of marketing initiatives with organizational goals.
• Assist with special projects and other initiatives within the Marketing team.

Benefits

• SCU supports continual professional development through industry training, webinars, seminars, educational programs, and other learning opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level