Senior Marketing Associate (NYC Hybrid)

HarperCollins Publishers • New York, NY

1d • Hybrid

About The Position

HarperCollins Publishers is seeking a Senior Marketing Associate to contribute to our day-to-day content creation and growth of HarperCollins’ primary corporate social media channels. Under limited supervision, this role will create daily content planning and execution across platforms, with a strong emphasis on short-form video creation and platform-native content. The ideal candidate is both creative and execution-focused, with strong instincts for platform trends, short-form video storytelling, and cross-functional collaboration with publishing, marketing, and communications teams.

Requirements

• 2–3 years of experience in social media or digital marketing (brand or agency)
• Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel)
• Strong copywriting skills
• Strong public speaking skills to present to key internal and external stakeholders
• Experience creating simple, short-form video
• A high degree of curiosity, agility, and initiative
• Bachelor’s in Marketing or related field
• Comfortable with core social media marketing metrics
• Active and engaged with social media platforms
• Understanding of affiliate marketing and content creation
• Exceptional written and verbal communication skills
• Creative problem solver, with a strong attention to detail
• Ability to create basic social graphics, create and edit Reel and TikTok videos, and write engaging social copy
• Demonstrated knowledge of the digital landscape, current marketing trends, social media and advertising best practices
• MS Office Suite required

Nice To Haves

• Adobe Creative Suite, Canva, or similar design programs are a bonus, plus a keen eye for design
• You are a creative thinker who proactively brings people together with a strong ability to foster meaningful community engagement.

Responsibilities

• Develops and executes innovative social media marketing plans for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube).
• Coordinates TikTok Shop campaigns: manages product links, tracks results, and works directly with internal and external partners to drive conversions.
• Analyzes performance on key social analytics tools to identify trends. Presents plans to leadership to turn insights into recommendations and new content strategies.
• Works directly with authors and publishing stakeholders to develop and plan campaigns and share deliverables.
• Contributes to content production: creates original short-form videos, adapts brand and author assets for social use, and collaborates with the creative team on social-first design.
• Coordinates marketing efforts with internal departments: works with publisher and brand teams to align messaging, calendars, and creative.

Benefits

• Comprehensive and highly competitive benefits package
• Variety of physical health benefits
• Retirement and savings benefits
• Caregiving benefits
• Emotional wellbeing benefits
• Transportation benefits
• Other benefits
• Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior