Senior Marketing Analyst

RouteSmart Technologies Inc•Melville, NY

8d•$100,000 - $140,000•Hybrid

About The Position

RouteSmart Technologies, a leader in vehicle route optimization software technology, is seeking a Senior Marketing Analyst to join our marketing team. This role reports directly to the VP of Marketing and is responsible for driving strategic marketing intelligence, competitive insights, and high-impact growth initiatives that strengthen RouteSmart’s market positioning, inform go-to-market strategy, and enhance sales effectiveness and commercial performance. This position plays a key role in transforming market, customer, and competitive data into actionable insights that inform decision-making across marketing, sales, product management, and leadership teams. This role directly impacts RouteSmart’s growth by shaping how we compete, differentiate, and win in the market. As we expand into new markets and evolve our offerings, this position plays a critical role in ensuring decisions are grounded in real market dynamics and executed with clarity and confidence. The ideal candidate is analytical, proactive, and results-driven, with experience in logistics, transportation, fleet management, or route optimization preferred. Success in this role is measured by tangible business impact through enabling sales teams with actionable competitive insights, improving win rates, strengthening market differentiation, and providing leadership with data-driven market intelligence to support strategic decision-making.

Requirements

5–10 years of experience in competitive intelligence, product marketing, strategy, or a related field
Experience supporting B2B sales environments with complex, multi-stakeholder deal cycles
Strong analytical and strategic thinking skills with the ability to turn insight into action
Proven ability to influence cross-functional teams without formal authority
Excellent written, verbal, and presentation communication skills, with the ability to simplify complex concepts
Bias toward practical, results-oriented output over theoretical analysis
Ability to manage multiple priorities and operate effectively in a fast-paced environment
Willingness to travel approximately 20–30% for events, customer engagement, and market intelligence gathering
Bachelor’s degree in Marketing, Business, Strategy, Analytics, or a related field (or equivalent experience). A combination of education and relevant professional experience equivalent to a four-year degree.
All candidates must have legal authorization to permanently live and work in the United States.
This position does not qualify for sponsorship.

Nice To Haves

Master’s degree in a related field preferred
Experience supporting complex B2B sales environments and go-to-market strategies
Industry experience in one or more of the following areas is preferred: Logistics, transportation, or fleet operations; Route planning, optimization, telematics, or vehicle tracking; Field-service or enterprise mobile applications; Operations analytics or decision-support systems
Familiarity with industries such as utilities, public sector, waste & recycling, or last-mile delivery is a plus

Responsibilities

Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
Translate market insights into clear, actionable recommendations that shape go-to-market strategy and business priorities
Build and maintain a structured, comprehensive view of the competitive landscape
Develop high-impact sales enablement tools, including battlecards, objection handling guidance, and positioning support
Monitor competitor activity (product changes, pricing, partnerships, and market moves) and assess business implications
Support market expansion efforts, including new industries, segments, and offerings
Partner with product marketing to refine differentiation, positioning, and messaging to ensure competitiveness in the market
Equip sales teams with actionable insights to improve performance in competitive deals
Contribute to win/loss analysis and ensure insights are applied to improve future outcomes
Support high-value or strategic deals where competitive dynamics are critical
Provide leadership with clear, data-driven perspectives on market opportunities and strategic direction
Help prioritize markets, segments, and investments based on evidence and market insights
Lead planning and execution of trade shows, conferences, webinars, and company-sponsored events
Manage timelines, logistics, vendor coordination, and budget tracking for marketing programs and events
Evaluate the effectiveness of marketing campaigns, events, and investments
Present findings, insights, and recommendations to cross-functional stakeholders
Mentor junior team members and contribute to process improvements and operational consistency
Perform other duties and responsibilities as assigned