Senior Marketing Advisor, Communications (9 month Contract)

Medavie•Etobicoke, PE

3d•CA$73,465 - CA$100,000•Hybrid

About The Position

As a national health solutions partner, Medavie puts people first, with a team of over 8,000 professionals creating industry-leading solutions in insurance, primary care, and emergency medical services. Medavie is seeking a talented and experienced Senior Marketing Advisor, Communications for a 9-month contract. This role is critical in driving the development and execution of key marketing communication strategies to engage, inform, and motivate Group Insurance Business stakeholders. The ideal candidate will have expertise in crafting effective communication plans, engaging target audiences, and collaborating with cross-functional teams to achieve marketing goals and strengthen the brand.

Requirements

Post-secondary education in business, marketing, or communication discipline, or sufficient marketing and communications development knowledge and experience.
Minimum 5 years of previous experience in developing and executing B2B marketing communications within a corporate environment or through work with corporate clients.
Proficiency in Microsoft Office Suite of Products.
Proficient English is required to perform the duties of this role.
Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for various audiences.
Strong storytelling and presentation development skills, effectively communicating complex ideas and messages to diverse stakeholders.
Experience in crisis communications and managing sensitive issues, demonstrating the ability to handle high-pressure situations with professionalism and composure.
Exceptional interpersonal and collaboration, and stakeholder management skills, establishing rapport and credibility with colleagues and cross-functional teams.
Strategic thinking and analytical skills, gathering and interpreting insights to inform communication strategies.
Creativity and innovation skills, objectively assessing the status quo and developing new approaches to achieve communication objectives.
Customer orientation - understanding customer needs and incorporating that perspective into all activities.

Nice To Haves

Insurance industry experience considered an asset.
Bilingualism (French and English) is considered an asset.

Responsibilities

Develop and implement strategic communication plans that align with organizational objectives, enhance brand reputation, and build awareness of the unique value proposition.
Create and execute comprehensive communication strategies and tactics to effectively deliver key messages to both internal and external stakeholders.
Lead the development and execution of marketing communications strategies to promote the brand, products, and services, including recurring communications for plan sponsors, advisors, and group administrators.
Collaborate with Marketing colleagues and cross-functional teams (Business Development, Product, Brand, Communications, Operations) to define key messages, target audience segments, and communication channels.
Work closely with internal stakeholders and communications team colleagues to develop timely and effective response plans for urgent and crisis communication situations.
Oversee the creation and dissemination of high-quality written and visual content, ensuring consistent messaging and brand voice through all stakeholder communication channels (newsletters, portals, toolkits).
Collaborate with cross-functional teams to ensure consistent messaging and alignment across all client and member-facing marketing materials, business development documents, and presentations (including finalist presentations and sales enablement tools).
Research, analyze, and monitor industry trends and competitors to inform communications and messaging strategies, and identify market opportunities.
Stay up-to-date with emerging communication trends, tools, and technologies, and recommend innovative approaches to enhance communication effectiveness.
Track, analyze, and report on the performance of marketing communications, leveraging data-driven insights to strengthen messaging and optimize future efforts.