Market Success Manager

RAYUS Radiology•Boynton Beach, FL

10d

About The Position

RAYUS Radiology is seeking a Senior Market Success Manager to drive profitable referral growth, expand market share and improve commercial performance across assigned markets through the leadership of Account Executives. The role leads market planning, referral development strategy, sales execution, customer retention and commercial performance management. It is a full-time position supporting the South Florida territory and requires regular travel throughout assigned markets and territories. The manager leads, coaches and develops sales and market-success team members; sets goals and performance expectations; oversees hiring, training, evaluations and performance management; and leads team meetings, one-on-ones and field rides. The role collaborates with Operations, Marketing, radiologists, executive leadership and corporate departments to support growth objectives, customer-focused service, organizational alignment and enterprise initiatives. It also manages assigned budgets and resources and supports adoption of Salesforce and other commercial systems. The position develops and executes market growth strategies, targeting plans and customer segmentation initiatives; pursues new business opportunities; monitors market performance, referral trends, profitability and competitive activity; and builds relationships with physicians, health systems, payors and other referral sources. Additional duties include coordinating marketing campaigns and educational programs, promoting clinical services, managing customer relationship documentation, resolving customer concerns, supporting payor contracting activities, and participating in sales training and organizational development.

Requirements

High school diploma or equivalent.
Bachelor’s degree in business, marketing, healthcare administration or a related applicable field, or relevant and applicable years of experience in lieu of the degree.
Five years of experience in healthcare sales, marketing, business development or related commercial work.
Three years of leadership experience managing sales, business development or customer-facing teams.
Experience with client relationship management (CRM) platforms, sales performance metrics and business analytics.
Demonstrated success driving market growth, achieving performance objectives and leading high-performing teams.
Proficiency in Microsoft Excel and Microsoft Office applications.
Regular travel throughout assigned markets and territories; a reliable means of transportation is required.
Valid driver’s license and proof of current insurance are required to personally drive a vehicle for company business, whether company-owned or personal.

Nice To Haves

Master’s degree in business administration, healthcare administration, marketing or a related field.
Experience in diagnostic imaging, radiology or the healthcare services industry.
Experience leading multi-site teams and executing large-scale growth initiatives.
Experience with Salesforce or similar client relationship management (CRM) platforms.

Responsibilities

Lead, coach and develop Account Executives and Market Success Managers to achieve market growth, customer retention and business objectives.
Collaborate with Operations, Marketing, radiologists and executive leadership on volume, revenue and strategic growth objectives.
Manage hiring, retention, onboarding and ongoing training processes for team members.
Conduct performance evaluations and manage compensation, development plans, performance improvement plans and disciplinary actions as needed.
Lead regular team meetings and one-on-one meetings with direct reports, and conduct field rides with the sales team.
Set team goals, performance metrics and expectations; monitor results and implement improvement plans.
Set daily priorities, manage project tasks and milestones, and follow appropriate escalation paths.
Drive adoption and effective use of Salesforce and other commercial systems in accordance with company standards.
Lead change-management initiatives and support market and enterprise-wide programs.
Manage assigned budgets and resources and ensure efficient execution of team priorities and projects.
Develop and execute market growth strategies, targeting plans and customer segmentation initiatives.
Identify and pursue new business opportunities, referral sources, customer segments, service lines and strategic accounts.
Monitor market performance, referral trends, profitability and competitive activity to inform decisions and growth strategies.
Partner with Marketing on campaigns, educational programs and market-specific growth initiatives.
Build and maintain relationships with physicians, health systems, payors and key referral sources.
Collaborate with radiologists to promote clinical services and educate customers about company capabilities.
Deliver presentations, seminars and educational programs to customers and industry organizations and at trade events.
Oversee customer relationship management activities and ensure accurate documentation of interactions and market intelligence.
Facilitate service recovery and resolve customer concerns with operations leadership.
Support payor contracting activities, monitor referral patterns and identify opportunities to improve market performance.
Lead or participate in local, regional and national growth initiatives, serving as project lead when appropriate.
Support sales training, onboarding, best-practice sharing, sales meetings and leadership development initiatives.
Perform other duties and projects as assigned.