Senior Manager - AODM Sales Activation

American Express•New York, NY

About The Position

The Senior Manager, AODM Sales Activation owns merchant consultation, sales enablement, sales readiness, and sales execution for Amex Offers and Amex Ads engagements across Sales accounts and the scaled merchant portfolio. The role manages sales-specific campaign activation from verbal win and handoff through submission, launch, performance monitoring, and post-campaign reporting. It provides consultative guidance on campaign strategy and design, translates objectives into executable requirements, and ensures campaign submissions and merchant inputs are complete, accurate, compliant, and delivered on time. The position serves as the primary execution contact for merchants and coordinates delivery across Sales, Marketing Operations, Product, Analytics, Legal, Finance, and other teams. It tracks milestones and ownership, manages communications and expectations, identifies and resolves execution risks and blockers, and supports campaign performance analysis and optimization. The role also ensures reporting and agreed deliverables are completed accurately and on schedule, while capturing insights and learnings to improve future campaigns. Employment eligibility to work with American Express in the U.S. is required. The company will not pursue visa sponsorship for this position. American Express is an equal opportunity employer and makes employment decisions without regard to protected characteristics or status under applicable law.

Requirements

  • Strong project, campaign, and delivery-management skills, including demonstrated ability to manage work from initial handoff through launch and post-campaign reporting.
  • Knowledge of Amex Offers or comparable customer marketing, loyalty, advertising, or promotional campaign programs.
  • Experience working with merchant/advertiser, cardmember/consumer, or other customer data to support campaign targeting and execution.
  • Excellent organizational skills and attention to detail, with a disciplined approach to managing campaign requirements and deliverables.
  • Ability to manage multiple concurrent campaigns, deadlines, priorities, and cross-functional dependencies.
  • Strong merchant and client communication skills, including ability to manage expectations and navigate complex stakeholder relationships.
  • Demonstrated ability to build effective partnerships and coordinate delivery across cross-functional teams.
  • Sound judgment in identifying, assessing, resolving, and escalating risks, issues, and execution blockers.
  • Data-driven approach to monitoring campaign performance, evaluating operational effectiveness, and identifying improvement opportunities.
  • Ability to adapt between high-touch campaign management and efficient, scaled execution models while maintaining a high standard of delivery.
  • Eligibility to work in the U.S.; American Express will not pursue visa sponsorship for this position.

Responsibilities

  • Own sales-specific campaign activation and execution from verbal win and handoff through submission, launch, and post-campaign reporting.
  • Partner with sales leads and internal stakeholders to advise on campaign strategy and design, including offer structure, customer targeting, merchant data requirements, creative and copy, and terms and conditions.
  • Translate campaign objectives into executable requirements and identify dependencies, risks, and operational considerations.
  • Manage campaign submissions and ensure information is complete, accurate, compliant, and submitted within required timelines.
  • Secure merchant approvals, creative assets, campaign details, data, and other materials required for launch.
  • Serve as the primary execution contact for merchants and provide guidance, status updates, and proactive expectation management throughout the campaign lifecycle.
  • Identify, escalate, and resolve issues affecting campaign timing, quality, customer experience, or performance.
  • Coordinate responses to merchant questions and remove execution blockers by engaging subject-matter experts and delivery teams.
  • Ensure campaigns are delivered consistently and to a high standard, providing a responsive merchant experience from consultation through completion.
  • Build working partnerships with Marketing Operations, Product, Analytics, Legal, Finance, Sales, and other teams involved in campaign delivery.
  • Align cross-functional stakeholders on campaign requirements, responsibilities, dependencies, and timelines.
  • Track deliverables against milestones, drive ownership and accountability, and follow up on outstanding actions.
  • Identify, assess, and escalate risks, blockers, and unresolved dependencies that could affect campaign timing, quality, or performance.
  • Facilitate timely communication across stakeholders to support alignment, decision-making, and execution.
  • Partner with Analytics to define reporting requirements and deliver clear, accurate, actionable campaign performance reporting.
  • Monitor campaign performance, identify trends, execution issues, and performance risks, and collaborate with Sales on optimization opportunities.
  • Coordinate investigation and resolution of performance-related issues with appropriate cross-functional teams.
  • Complete post-campaign reporting, insights, and agreed deliverables accurately and within committed timelines.
  • Capture execution learnings, performance drivers, and improvement opportunities to strengthen future campaign design and delivery.
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