Senior Manager, Partner Activation

Crain Communications•New York, NY

1d•$100,000 - $115,000•Hybrid

About The Position

Serve as the operational lead for partner fulfillment while supporting the overall execution of live events. This role serves as the primary liaison between Events, Sales and Sales Marketing, ensuring partner commitments are executed seamlessly while contributing to the successful planning and delivery of the overall event experience.

Requirements

An experienced event, partnership or sponsorship professional with a background in sponsorship fulfillment, experiential marketing, conference production or event operations.
Exceptional relationship builder who thrives in a fast-paced environment.
Manages multiple priorities simultaneously.
Comfortable developing creative activation ideas, coordinating complex logistics and delivering outstanding onsite experiences.
Experience working collaboratively across Events, Sales and Marketing to support client satisfaction, renewals and revenue growth is strongly preferred.

Responsibilities

Partner with Events leadership, Sales and Sales Marketing to coordinate partner programs from sale through onsite execution.
Partner with Events leadership to ensure all partner deliverables are fully integrated into event plans, timelines and run-of-show documents.
Translate sponsorship contractual obligations into detailed activation plans, including timelines, branding requirements, production needs and onsite execution.
Manage partner communications and planning leading up to each event.
Coordinate partner activations, exhibits, branded environments, speaking opportunities and experiential elements.
Ensure all contracted sponsorship benefits are delivered accurately, creatively and at a high standard.
Lead the planning and execution of custom partner programs, VIP experiences and other bespoke event engagements, partnering with Events leadership to deliver high-touch experiences that strengthen client relationships and create new commercial opportunities.
Support broader event execution, including registration, attendee flow, speaker management, VIP experiences and onsite logistics as needed.
Serve as a key member of the onsite event management team, helping ensure a seamless experience for attendees, speakers, partners and sponsors.
Partner with Sales and Sales Marketing to support sponsorship renewals, strengthen client relationships and identify opportunities for account growth.
Collaborate with Events leadership, Sales and clients to develop creative activation concepts that enhance partner visibility, attendee engagement and overall event experience.
Manage sponsorship-related expenses and activation budgets.
Identify opportunities to elevate partner engagement, attendee experiences and premium activation concepts that support future revenue growth.
Serve as the primary onsite resource for partner needs throughout each event.
Support Events leadership with partner debriefs, fulfillment reporting and recommendations for continuous improvement.
While this role has primary responsibility for partner fulfillment and live activations, it is also a core member of the event operations team and will support the successful execution of the overall event experience.