Medical Marketing, Sjögren’s Disease - Opinion Leader Engagement & Peer-to-Peer , Senior Manager

Amgen•Deerfield, IL

19d

About The Position

The Medical Marketing – Sjögren’s Disease Senior Manager will lead U.S. opinion leader (OL) engagement and peer-to-peer (P2P) strategy, the Sjögren’s Disease Speaker Bureau, and marketing-led HCP education. Reporting to the Director of Medical Marketing, this role translates brand priorities into an integrated external engagement model that strengthens strategic relationships, customer confidence, brand differentiation, and field execution as the brand prepares for launch. Dazodalibep is an investigational medicine in Phase 3 development for Sjögren’s disease. The position sets strategy for opinion leader engagement and peer-to-peer education, builds relationships across the expert community, and turns customer and field insights into launch priorities. Advisory boards and other primary insight-generation forums are led by the Insights & Congress Strategy Senior Manager; this role uses those learnings to shape engagement plans. The role works in a fast-moving, highly cross-functional environment and manages programs, content, partners, and budgets while maintaining compliance and quality.

Requirements

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; or a master’s degree and 4 years; or a bachelor’s degree and 6 years; or an associate’s degree and 10 years; or a high school diploma/GED and 12 years.
Strong strategic thinking, analytical rigor, project management, and communication skills.
Ability to synthesize complex information, lead through influence, and deliver across multiple cross-functional workstreams.
Excellent communication skills and self-awareness of leadership style, with the ability to articulate strategy and influence stakeholders.
Ability to build positive relationships and collaborate effectively in a matrix organization across cross-functional and external partners.

Nice To Haves

Strong Medical Marketing, opinion leader engagement, and P2P expertise, including opinion leader mapping and engagement planning, Speaker Bureau operations, speaker training, marketing-led HCP education, promotional content development, and multichannel education.
Experience leading P2P and marketing-led opinion leader/HCP engagements end-to-end, including congress-based programs, speaker strategy, faculty management, program design, agency/vendor management, budget oversight, performance optimization, and promotional review through systems such as Veeva PromoMats.
Rheumatology experience.
Rare disease experience.
Launch or in-line brand experience.

Responsibilities

Set and evolve the U.S. opinion leader engagement and peer-to-peer strategy for Sjögren’s disease, translating brand priorities, customer needs, and the evolving treatment landscape into launch and ongoing engagement priorities.
Map and segment established and emerging opinion leaders, partnering with Medical Affairs, Field Medical, TLLs, and HCP Marketing on a coordinated, insight-led engagement plan.
Build trusted relationships across the opinion leader community to deepen customer understanding, surface opportunities, and inform brand and launch decisions.
Lead the Sjögren’s Disease Speaker Bureau, including speaker recruitment, onboarding, segmentation, activation, and ongoing optimization.
Manage marketing-led HCP education programs, including speaker programs, Peer Discussion Groups, ITUs, and other approved educational initiatives.
Lead speaker training and development, including curriculum design, content preparation, faculty training, and ongoing capability building.
Shape marketing-led opinion leader engagement at congresses, including symposia, product theaters, ITUs, faculty activities, and other approved programs.
Coordinate priority engagements with TLLs and cross-functional partners, ensuring appropriate follow-up and integration with broader congress plans.
Partner with the TLL Lead and Commercial Training to shape the TLL onboarding and training curriculum for effective customer engagement and field execution.
Oversee development and lifecycle of P2P content and resources, guiding agency partners through development, review and approval, rollout, and updates.
Use program data, customer feedback, field insights, and competitive intelligence to assess performance, identify opportunities, and improve P2P and opinion leader engagement.
Synthesize opinion leader, customer, and program insights into actionable input for brand and tactical planning, and communicate learnings, opportunities, and risks to cross-functional stakeholders.
Manage budgets, agencies, and external partners with financial stewardship, sound prioritization, compliance, and attention to quality.
Foster scientific curiosity, customer centricity, ownership, collaboration, and innovation while modeling Amgen Values and maintaining high standards across the brand team and cross-functional partnerships.